Sales & Variable OPS
DriveItNow Mobile Converts On-The-Go Car Payment Shoppers
Cincinnati, OH – Automobile Consumer Services, Inc. (ACS) has released a mobile version of DriveItNow, an innovative online pre-qualified payment quoting service. Mobile car shoppers can now see instant monthly payments for which they qualify with only a few...
It Really is Becoming David v. Goliath Out There
Surely everyone is familiar with the biblical David versus Goliath story. In the original, the much smaller David defeats Goliath by launching a single stone from his sling into the giant’s forehead. Case closed – David wins. If only it were that easy for the Davids...
Will the Internet Kill Strong Gross Profits? NADA Attendees Learn How to Avoid the “Race to the Bottom”
LAS VEGAS – In a world in which 88 percent of consumers search the Web before buying a car, driving traffic and profit is becoming more challenging than ever. Pat Ryan Jr., Founder of FirstLook and MAX Systems, will shed light on this issue during an exclusive NADA...
AutoMotionTV Dealer App Introduces “Dealer App Extensions” at NADA
Minneapolis, MN -- AutoMotionTV Dealer App Extensions allow dealers to integrate key features into their mobile app. Dealers are using the platform to add roadside assistance, service scheduling, mobile coupons, credit apps, live chat, and many other features to their...
TrueCar.com: Transaction Prices Fall Slightly in January
SANTA MONICA, Calif. -- TrueCar.com, the authority on car pricing, trends and forecasts, estimated that the average transaction price for light vehicles in the United States was $30,512 in January 2012, up $1,731 (6.0 percent) from January 2011 and down $174 (0.6...
Study: Overall Satisfaction with Automotive Websites Declines Significantly
WESTLAKE VILLAGE, Calif. — Many of the most useful automotive websites share a common thread—they consistently integrate access to social media platforms throughout their pages, according to the J.D. Power and Associates 2012 Manufacturer Website Evaluation...
Chevrolet Sonic Digital Efforts Help Drive Early Sales
DETROIT – The all-new Chevrolet Sonic is building a digital reputation and a legion of fans by bungee jumping, sky diving and successfully completing a skateboard-style kick flip. The one thing missing in its first six months on sale – traditional TV advertising. That...
Dealership Technology Expert and Innovator Len Critcher from DealerTrack Expected to Pack the House at 2012 NADA Convention
Lake Success, N.Y. ─ Len Critcher, chief product officer for DealerTrack’s inventory and merchandising solutions, will be a featured speaker at the upcoming 2012 National Automobile Dealers Association (NADA) Convention and Exposition in Las Vegas, where he will...
CarMark Certified Program Expands Warranty Offerings
CARY, N.C. — CarMark Certified Pre-Owned, a leading third-party vehicle certification program, recently announced that it is expanding its offerings in order to provide more flexibility for its dealer base. The CarMark Certified program originally included two types...
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