Sales & Variable OPS
Mazda Takes Innovative Approach in Debut of New Advertising Spot
IRVINE, Calif. -- Mazda North American Operations (MNAO), the company known for such iconic vehicles as the Miata and the RX-7, engineering marvels such as the rotary engine and innovative SKYACTIV Technology, and the only Asian car company to ever win the famed 24...
comScore Reports $50 Billion in Q4 2011 U.S. Retail E-Commerce Spending
RESTON, VA – comScore, Inc., a leader in measuring the digital world, today released its Q4 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $49.7 billion for the quarter, up 14 percent versus year ago. This growth rate...
Chief University Releases 2012 Training Schedule
Madison, Ind. – Chief University, the trusted training arm of Chief Automotive Technologies, announces its 2012 schedule of hands-on training courses for collision repair technicians, estimators and appraisers. The schedule includes many opportunities to take Chief’s...
Virginia Dealership Uses Versatile Workspace Solution to Remodel Service Area
Tysinger Motor Company of Hampton, Virginia, recently completed a major facility remodel and wanted to provide a professional, organized and efficient layout in its Mercedes-Benz and Hyundai Service Departments. Tysinger did an intensive search for a vendor to help...
Montana Auto Dealer Bill Underriner Takes the Helm at NADA
LAS VEGAS -- In his first speech as chairman of the National Automobile Dealers Association (NADA), William P. Underriner said now is the right time to raise questions about the federal government's fuel economy proposal of 54.5 miles per gallon by 2025, which...
AutoTrader.com Makes It Easier for Dealers to Use Co-op Funds for New Car Advertising Online
ATLANTA -- AutoTrader.com is taking co-op compliance for online advertising to the next level with make-based new-car advertising packages, a new display advertising unit and dedicated specialists to assist dealers. With the majority of new-car buyers utilizing the...
DealerRater® Announces the Winners of the 2012 Dealer of the Year Awards
WALTHAM, Mass. - DealerRater, the world’s premier car dealer review web site, today announced the winners of the 2012 Dealer of the Year Award Program. The awards are given for distinction in outstanding customer service based upon customers’ reviews of their...
Study Reveals Top Reasons Luxury Buyers Stay Loyal and Provides Key Insights By Brand
SOUTHFIELD, Mich. and ATLANTA -- According to the 2012 New Luxury Vehicle Loyalty Study, conducted by Polk and AutoTrader.com, brand affinity and quality/reliability are among the top reasons luxury buyers stay with their brand. Polk analyzed patterns for buyers of...
Industry Expert Explains How to Use Active Auto Shopper Data to Grow a Proactive Business
By collecting and analyzing every keystroke, page view and click of over 60 million auto shoppers in the market, we now have a better understanding of their behavior, shopping trends, and advertising effectiveness and are able to use this information to make better...
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