Sales & Variable OPS
Vice President of Digital at Tier 10 Marketing Discusses The Evolution of Automotive Digital Marketing
Ralph Paglia, vice president of Digital at Tier 10 Marketing, is sharing his expertise with automotive dealers and managers on the evolution of automotive digital marketing and where dealers go from here. Ralph Paglia will share insights gained from 20 years of...
Study: All Media Improving, Budgets for Digital and Mobile Especially Strong
NEW YORK – In the latest installment of its flagship “Advertiser Intelligence Reports (AIR),” Advertiser Perceptions, the media industry’s leading provider of research-based advertiser insight and guidance, has found continued optimism for 2012 among marketers and...
Chevrolet Selects Global Advertising Agency
DETROIT – After a creative account review, Chevrolet has selected a newly formed company, Commonwealth, as its new global advertising agency, responsible for the development of creative campaigns across all platforms for Chevrolet global advertising. New company...
Divisional Sales Manager for HomeNet Automotive Explains How To Increase New Car Sales By Utilizing Strategies Used to Sell Used Cars
Mike Mitson, divisional sales manager for HomeNet Automotive, is sharing his expertise with automotive dealers and managers on how to increase new car sales by utilizing the same merchandizing strategies as for used car sales. What will you learn and what action items...
ADP’s HR Business Process Outsourcing Clients Can Realize Cost Savings of Up to 40%
ROSELAND, N.J. -- ADP®, a leading provider of business process outsourcing, payroll services, benefits administration and integrated computing solutions for vehicle dealers, today announced the findings of a study conducted by Sourcing Analytics, Inc., titled: The...
DealerTrack Experts to Speak on Digital Retailing and Vehicle Inventory Merchandising at Digital Dealer Conference in April
Lake Success, N.Y. ─ DealerTrack announced that Peter Batten, director, Digital Retailing Solutions, and Dennis Carey, director, Inventory Management Solutions, will be featured speakers at the 12th Digital Dealer Conference, April 3rd-5th, in Orlando, Florida. During...
Joe Verde’s Digital Dealer Workshop To Focus On Boosting Auto Sales
Orange County, CA. – With sales projections and inventories on the rise for the automotive industry, Joe Verde will help Digital Dealer attendees create the processes and develop the sales and management skills they need to boost profits in 2012 during his workshop at...
Toyota to Debut U.S.-Designed Sedan at the Upcoming 2012 New York International Auto Show
TORRANCE, Calif. - Toyota Motor Sales, Inc. will debut an all-new U.S.-designed sedan at the 2012 New York International Auto Show. This global premiere will take place in the Galleria room within the Jacob Javits Center at 10:30 a.m. EDT on April 5, 2012. The sedan’s...
Bennett GM Leverages Social Media to Create Awareness and Word-of-Mouth Advertising for the New Chevy Orlando
Toronto – Bennett GM (a Cambridge, Ontario-based dealer) recently set out to use the power of social media to generate awareness for the launch of the Chevrolet Orlando and the Bennett dealership within their community. Working with their social media partner,...
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