Sales & Variable OPS
Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness
NEW YORK, NY and RESTON, VA – comScore, Inc., a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the...
Popular Automotive Industry Trainer Discusses Internet 101: Understanding the Opportunity
Steve Stauning, founder of Pladoogle, LLC, is sharing his expertise with automotive dealers and managers on how to more effectively lead their store’s Internet sales and digital marketing efforts. The digital marketing world seems to be evolving faster than even the...
Is your Dealership Truly Benefitting from Technology?
If you’re over 45 years old, you probably remember the first remote control you ever saw – I sure do. Even though wireless remotes for televisions had been commercially available since the 1950s, I didn’t see my first one in someone’s home until 1978. I was in high...
Evaluate and Fix your Broken Internet Process Now!
Having all of the technology in the world will not help you when it comes to the human touch, communicating and connecting with customers in a way that not only builds commonality, but gives the customer the “I gotta guy” feeling. The biggest buzz that I have heard in...
Concealed weapons in public and the workplace
Historically, most states regulated the carrying of concealed weapons in public either by a complete ban or by discretionary licensing statutes that permitted the local police chief or some other designated authority to issue permits. A license or permit could be...
The Conference Board Consumer Confidence Index® Decreases
NEW YORK -- The Conference Board Consumer Confidence Index®, which had increased in February, pulled back slightly in March. The Index now stands at 70.2 (1985=100), down from 71.6 in February. The Present Situation Index, however, increased to 51.0 from 46.4. The...
TrueCar.com: March 2012 New Car Sales Expected to Be Highest Since August 2007
SANTA MONICA, Calif. -- TrueCar.com, the authority on new car pricing, trends and forecasting, today released its March 2012 sales and incentives forecast. The forecast shows the following: For March 2012, new light vehicle sales in the U.S. (including fleet) is...
AutoTrader.com’s Trade-In Marketplace Reaches Over Three Million Offers Generated to Date
ATLANTA -- AutoTrader.com's revolutionary Trade-In Marketplace (TIM) reached a notable milestone in February, generating the three millionth Instant Trade-In Offer since January 2010. In the last year alone, the volume of offers has increased 62 percent. Trade-In...
Dealers United Announces First Deal for Members: SEO Services from KPA
Sarasota, FLA – Dealers United, the first service to truly leverage the buying power of individual dealerships, introduced their first deal to members today, search engine optimization (SEO) services offered by winning vendor KPA. Dealers United, which launched in...
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