Sales & Variable OPS
SOCIALDEALER Hires GM Veteran as Director of Corporate Development
Chicago, IL – SOCIALDEALER, a leading social media management company that helps automotive dealers create, manage and monitor their social activities through one centralized web platform, is pleased to announce Brian Fjeldsted has joined the SOCIALDEALER team as the...
March Auto Sales Strong – Some Manufacturers Report Best Sales Numbers since 2008
Automotive manufacturers overall reported substantial increases in sales for the month of March. Analysts from Edmunds.com provide insight. On CHRYSLER…From Edmunds.com Sr. Analyst Jessica Caldwell: “Chrysler posted another strong month with year-over-year increases...
In your Face…Up your Ads!
Can “in your face” messaging up your advertising effectiveness? Advertisers who know the secrets of in-your-face marketing say it’s the only way to go in the ever-increasing clutter, confusion and hyperbole of the zillions of messages assaulting consumers on a daily...
Digital Air Strike Selected as Company Name for Merged ResponseLogix and Digital Air Strike Brands
SUNNYVALE, Calif. -- This week, Digital Air Strike was announced as the official company name of the recently merged automotive digital marketing companies ResponseLogix, Inc. and Digital Air Strike, Co. Headquartered in Silicon Valley, Digital Air Strike has combined...
SOCIALDEALER and CAR-MERCIAL to publish case study results on use of Video and Social Media for Automotive Dealers
Chicago, IL – SOCIALDEALER and CAR-MERCIAL will be publishing the results of their joint case study on the use of video and social media, at the upcoming Digital Dealer Conference at the Rosen Shingle Resort in Orlando. The viral potential of using video in social...
Co-Founder /CEO of ActivEngage Discusses Inbound Marketing Strategies for 2012
Todd Smith, co-founder and CEO of ActivEngage, Inc., is sharing his expertise with automotive dealers and managers on inbound marketing strategies for 2012. Inbound marketing is the key to online success. The Internet has grown too large to effectively market to all...
Kelley Blue Book Names 2012 Brand Image Award Winners
IRVINE, Calif. – Kelley Blue Book www.kbb.com, the leading provider of new car and used car information, today announces the winners of the 2012 Brand Image Awards. These awards, based on consumer perception data from the company’s Brand WatchTM study, honor the...
NADA: Auto Sales Lead Economic Growth
NEW YORK -- Low interest rates, high trade-in values and a slew of new vehicles arriving in dealer showrooms are helping auto sales lead economic growth, says Paul Taylor, chief economist of the National Automobile Dealers Association (NADA). Assisted by warm weather...
Tier 10 Marketing Owner Reveals How New York Acura Dealers Leveraged Social Media to Generate Buzz at the North American International Auto Show
David Boice, owner at Tier 10 Marketing, is sharing his expertise with automotive dealers and managers on how New York Acura dealers leveraged social media to generate buzz around the 2012 North American International Auto Show in Detroit, Michigan this past January....
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