Sales & Variable OPS
EasyCare CoVideo: The Cutting-edge Tool for Dealership Internet Sales and Customer Retention
After two women test drove a Mercedes Benz ML at Atlanta Classic Cars recently, the sales team decided to take advantage of the EasyCare CoVideo program and get creative. Instead of the standard email follow-up response to thank them for coming in, the sales...
Vincentric 2012 Best Fleet Value in America Awards Announced; GM and Toyota Vehicles Perform Well
BINGHAM FARMS, Michigan – April 10th, 2012 – The 7th annual Vincentric Best Fleet Value in America™ awards were announced today, with General Motors and Toyota topping the winners list with 9 and 7 winners respectively. Other brands earning multiple awards were Ford,...
Acura Wins Best Luxury Campaign from Nielsen Automotive Advertising Awards
TORRANCE, Calif. -- The 2012 Acura TL campaign was awarded Best Luxury Campaign earlier this month at the Nielsen Automotive Advertising Awards event held at the 2012 New York International Auto Show. Created by Acura's agency of record, rp&, a division of RPA,...
Detroit Tigers help reprise ‘Baseball, Hot Dogs, Apple Pie and Chevrolet’ in new Chevy Ad
DETROIT – As the 2012 baseball season begins, Chevrolet is getting help from a Detroit Tiger who knows a good pitch and his power-hitting teammate to reprise one of the most memorable and beloved ads in the brand’s 100-year history. Two of three 15-second ads were...
General Motors Approves Contact At Once! as iMR Match Eligible Turnkey Vendor for Dealer Chat
ALPHARETTA, GA. – Contact At Once!, the leading dealer chat provider to the automotive industry, today announced that General Motors has approved the company as an iMR (inMarketRetail) Match eligible turnkey vendor for live dealer chat. All GM dealers who are a part...
Poll: Public Believes that the 2009 Bailout of the Car Industry Helped the Economy
NEW YORK -- A new Harris Poll finds that large majorities of the public would be opposed to any new bailouts of the banking, insurance, car or construction industries, and that only rather small minorities think that the 2008 bailouts of the banking and insurance...
Mercedes-Benz USA and Dealer Partners Commit $1.3M to Foundation
CHICAGO -- Mercedes-Benz USA (MBUSA) this week announced that the company and its dealers will commit $1.3 million in 2012 to the Laureus Sport for Good Foundation USA, a charitable organization that supports projects in the U.S. to improve the lives of youth through...
Leading Automotive CRM DealerSocket Creates Buzz With MobileCRM
SAN CLEMENTE, Calif. -- Leading auto dealer CRM DealerSocket (DealerSocket.com) is creating a buzz with the recently released MobileCRM, which allows users to access its industry-leading CRM tool in a mobile application. "This advanced mobile solution is designed to...
Haystak Digital Marketing Selected as Microsoft Advertising Authorized Reseller
Fort Myers, FL– April 10, 2012 – Haystak Digital Marketing, one of North America's largest automotive digital marketing agencies, recently announced that it has been selected as a Microsoft Advertising Authorized Reseller. With this designation, Haystak will be able...
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