Sales & Variable OPS
Warning: Stop ‘Flying Blind’ with No Clear Accountability
Implementing change to fix or improve any process requires you to have a plan of action and clear ability to track the effects of the change. Without this you are “flying blind” into the changes and have no way to see if the money you have spent is giving you the...
PureCars Joins Forces With HookLogic to Influence Automotive Customers Online
NEW YORK, NY-- HookLogic, the leading provider of ecommerce media solutions and services, today announced its new partnership with PureCars™, an automotive research company dedicated to answering the top concerns of car shoppers. As a result of this new relationship,...
Asbury Automotive Group Announces Total revenues increased 6% to $1.1 billion
DULUTH, Ga. -- Asbury Automotive Group, Inc. (NYSE: ABG), one of the largest automotive retail and service companies in the U.S., has reported income from continuing operations for the first quarter 2012 of $18.0 million, or $0.57 per diluted share, versus adjusted...
OnlineDrive Introduces ShowroomMagnet: a Lead Generator that can Quadruple Lead to Show Ratios
Houston, TX – OnlineDrive, the automotive industry’s first lead provider to focus on inbound marketing and conversion, introduces ShowroomMagnet, an incentive-based lead generator that gives OnlineDrive clients the extra boost needed to move an online lead to the...
Chrysler Group First-quarter 2012 Net Income More Than Quadrupled to $473 Million
AUBURN HILLS, Mich. -- Chrysler Group LLC today reported preliminary net income of $473 million for the first quarter of 2012, up more than 300 percent from $116 million a year ago, driven primarily by its 40 percent increase in U.S. retail sales. Chrysler Group net...
Customer Experience is New Luxury Battleground
Cadillac institutes cultural initiatives to improve customer service DETROIT – The fierce competition between luxury automotive brands extends beyond artfully designed, high-tech new products. It’s about capturing the hearts and minds of affluent customers before...
FIAT Brand Kicks Off ‘Drive for the Fans’ Social Media Contest
Auburn Hills, Mich. - To commemorate the first “Fiat 500 Abarth Driving Experience” the FIAT brand has selected five Facebook fans to participate at a special inauguration drive event taking place in Las Vegas on today, Thursday, April 26. FIAT Facebook fans can enter...
Study: Facebook Average CPM Rates Increase by 41% Since Q1 2011
LONDON and SAN FRANCISCO --Facebook's average Cost per Thousand impressions (CPM) has increased by 41% since Q1 in 2011 according to the latest Global Facebook Advertising Report compiled by TBG Digital (TBG) and verified by the University of Cambridge. This is the...
Penske Automotive Reports Total Retail Unit Sales Increase 18.1%
BLOOMFIELD HILLS, Mich. --Penske Automotive Group, Inc. (NYSE:PAG), an international automotive retailer, announced the most profitable first quarter in Company history. First quarter 2012 income from continuing operations attributable to common shareholders increased...
Join us for Digital Dealer Las Vegas 2021