Sales & Variable OPS
KBB.com: European Financial Crisis Hits U.S. Automakers
European Financial Crisis Hits U.S. Automakers The euphoria over the positive first quarter results of the U.S.-based carmakers should be tempered by the recessionary situation in Europe, which could be further exacerbated by this week’s election of Socialist...
Civic Hybrid Judgment
This week, a judge overturned a small-claims judgment against American Honda Motor Co. that was won by a car owner who said the automaker misrepresented the gas mileage of her hybrid Civic. Edmunds.com Senior Analyst Bill Visnic offers the following reaction: “Today’s...
Audi, Chevrolet, and Volkswagen Rate Highest in Automotive Advertising ‘Best Practices’ With Messages of Efficiency and Innovation
DETROIT -- Phoenix Marketing International, a Honomichl Top-50 market research firm, has reported findings that reveal "best practices" in automotive advertising for all of 2011 across multiple vehicle segments and ad media types. The analysis was conducted using...
Toyota Sales Resurgence Gets Help from Popular Hybrid Products
TORRANCE, Calif. - The Toyota Division’s strong April sales performance (160,493 units for 13.1 percent increase compared to April 2011) was helped in large part by the release of its latest hybrid products that created high levels of consumer demand. Rising fuel...
Are you Reacting to Customers?
hen it comes to our customers, we need to have more reacting and less responding. I realize this is backward of the teaching of life coaches, but customers are looking for a reaction and are getting frustrated by responses. Let’s start with auto responders. I realize...
Average Unique Visitors to Shoppers Up 59%
According to a data from Dataium, the conversion rate of the average unique visitors to shoppers was up 59% during the month of April 2012. This information is based on statistics for national automotive Internet behavior for March 2012. Below are a few key statistics...
Finance Express LLC has added Prestige Financial to its Lender Portal
Rancho Santa Margarita, CA -- Finance Express, the leading provider of web-based financial services and technology for independent auto dealerships, announced today that it has entered into an agreement with Prestige Financial, one of America's most respected names in...
Auto-Bio to Become CAR-BIO
Auto-Bio, a California company providing dealerships with a proven and unique sales tool for pre-owned vehicles since 2004 is changing its name to CAR-BIO. Auto-Bio provides a booklet on each specific pre-owned vehicle on a dealership’s lot, plus an electronic version...
Cars.com Names its Top 10 Underappreciated Vehicles
CHICAGO -- The editors at Cars.com, the premier online resource for buying and selling new and used vehicles, today released their list of the top 10 most underappreciated cars currently on sale. According to the editors, these are all vehicles that should be flying...
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