Sales & Variable OPS
NCM® Associates Announces First Graduating Class of Year-Long General Management Executive Program for Franchised Auto Dealers
Overland Park, KS --NCM Associates, a leading provider of automotive 20 group, retail operations consulting, training, and operations Benchmark® analysis services to franchised and independent auto dealers, today announced the first graduating class of its year-long...
Interview with Lisa Cryder, Owner/General Manager Jeff Cryder, Director of Marketing Lebanon Ford
Trying something new is nothing new for the leadership at Lebanon Ford. They do it all the time. And, they sell a lot of cars in the process. For instance, how many dealerships do you know that have a spoofy video on their e-commerce website entitled: “Don’t Feed...
Car Enthusiasts Meet on The BLOCK
Interactive community for car nuts offers personalized profiles viewable with QR codes DETROIT – Are you on The BLOCK? That’s the question car enthusiasts will be asking this summer now that The BLOCK – powered by Chevrolet Performance – is online at theblock.com. The...
‘High Gear’ Chosen as Concept for First-Ever SEMA Mustang Build Powered by Women
DEARBORN, Mich. – Thousands of fans voted for a satin-black, luxury Ford Mustang concept in the first-ever SEMA Mustang Build Powered by Women. The project – a collaboration between Ford Motor Company and the Specialty Equipment Market Association (SEMA) – invited the...
Great Reads on Advertising and Branding
I read a lot. Often several business books a weekend. Well, sort of. About six years ago I stumbled upon the business book abstract website: www.GetAbstract.com. For a person like myself who loves to read, it was a Godsend. For a fee of approximately $300 a year, you...
Joe Verde’s ‘Earn Over 100K’ Sales Book To Develop High Achievers Now On 3rd Print Run
Orange County, CA. – The latest sales book to help turn average salespeople into high achievers in automotive sales by Joe Verde is on its third print run. The book, “Earn Over $100,000 Selling Cars – Every Year,” is relied upon by managers and salespeople in the...
Dealer ReCon Centers Capture Profits with Dr. ColorChip Paint System
Dr. ColorChip Introduces Cost-Effective Alternative to Professional Cosmetic Maintenance and Vehicle Reconditioning Services LAKE PARK, FL – South Florida-based Dr. ColorChip, a nationwide leader in the automotive touch-up paint industry, today announced the...
ClearMechanic Releases Spoof Commercials to Promote Online Scheduling Service for Car Repairs
YouTube spots jump on humorous video trends to bring new product to market. San Francisco, CA -- ClearMechanic, provider of technology to improve the auto repair experience, today released the first in a variety of spoof infomercials to promote their new service, an...
Are the Weeds and Bugs Taking your Garden?
When the president delivers his State of the Union address, he doesn’t wear a tank top, sandals and swig Jaeger from a bottle. Nor would you expect to see congregants shooting craps during church. And while spectators at a playoff game aren’t expected to communicate...
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