Sales & Variable OPS
Edmunds.com Launches First Television Ad Campaign: “Ask the Car People”
SANTA MONICA, Calif. — Edmunds.com, the premier online resource for automotive information, debuted a new television spot this week to kick off its first ever cross-platform ad campaign: "Ask the Car People." The 30-second spot cleverly demonstrates that cars are...
Co-Founder and CEO of CarWoo! Explains The Seven Needs of Online Buyers
Today’s automotive buyers have very different needs from yesterday’s buyers. They’re more mobile and social than ever before, and are therefore very connected, very skeptical and have very short attention spans. At the core, they require privacy, honesty, consultancy,...
izmostock and Maground Partner to Offer the World’s Best and Most Cost-effective Automotive Imagery
Alliance revolutionizes vehicle stock photos, blending izmostock’s high quality car images with Maground’s amazing worldwide destination stock photography San Francisco, CA – izmostock a division of izmocars, the world-leader in automotive photography and interactive...
ClearMechanic Launches “OpenTable for Car Repairs” in San Francisco Bay Area
New solution helps consumers instantly book car appointments online, based on repair shops’ availability and service offerings. San Francisco, CA -- ClearMechanic, provider of technology to improve the auto repair experience, today announced a solution that allows San...
IMN and Dealer Communications Encourage Auto Dealerships to “Think Like a Publisher”
Webinar Attendees to Learn Six Important Steps for Building Effective Content Marketing Strategies that Drive Customer Loyalty and Sales WALTHAM, Mass. -- IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today...
Your Culture: Weave in the Strong and Weed out the Weak!
In several articles over past months, I’ve written about issues concerning your culture: how to build a high performance culture, how to stop the “weeds and bugs” from corrupting your culture and more. It’s time to go a step further by adding an exercise attendees to...
Dodge Brand Shares Story Behind Its Groundbreaking All-new 2013 Dodge Dart in First TV Ad
Auburn Hills, Mich. - The Dodge brand reveals its recipe for the groundbreaking all-new 2013 Dodge Dart in a new 90-second commercial debuting Today, Tuesday, July 10, during the Major League Baseball (MLB) 2012 All-Star Game broadcast on the Fox network. ‘How to...
Chevrolet Backs New Vehicle Lineup with Guarantee
DETROIT – Chevrolet is building on the momentum of record breaking global sales and the total transformation of its product lineup by making consumers a bold new guarantee – if you don’t love it, return it. Starting today participating U.S. retailers will offer the...
NADAguides.com Names the 2013 Acura RDX Featured Vehicle of the Month for July
NADAguides.com, the leading online provider of vehicle pricing and information, announces the 2013 Acura RDX as the Featured Vehicle of the Month for July. The second generation RDX was just introduced earlier this year and achieved its best sales month ever in May. ...
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