Sales & Variable OPS
VP at Tri-Auto Enterprises Discusses How to Use Technology to Measure Marketing ROI and Improve Lead Conversion
Dealers who embrace rapidly evolving technologies reap the benefits of the measurable results they provide. But despite the ever-increasing role digital plays in your marketing mix, you probably haven’t abandoned traditional media altogether. And in the next few years...
Steve Williams, e-Commerce Director, Gurley Leep Automotive Management
With 35 franchises and 22 stores spread across Indiana, Michigan, and Iowa, Steve Williams, e-commerce director for the Gurley Leep Automotive Family, focuses on people, process, and analytics – traveling every week between dealerships to keep Internet car sales and...
GM Statement on Ewanick Resignation
DETROIT – General Motors said Sunday that Global Chief Marketing Officer Joel Ewanick has elected to resign effective immediately. Ewanick, 52, joined GM in May 2010 in charge of marketing for the company’s North America unit. He was named global chief marketing...
BMW Debuts U.S. Olympic-themed Ad
In-Games Effort Culminates Two-Year Activation of New Partnership between BMW, U.S. Olympic Committee WOODCLIFF LAKE, N.J. -- Along with millions of others, BMW, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening...
Driver Safety
"A driver transporting heavy equipment damaged two tractors when the truck’s tires slipped off the edge of the road and caused the truck to overturn." "A truck driver hauling a wide load caused serious injuries when the protruding cargo struck an oncoming car." Both...
Richard Petty Motorsports No. 43 Ford to Carry Automotive Lift Institute (ALI) Safety Message at Pocono
NASCAR Race Offers Unbeatable Exposure for Inspector Certification Program Cortland, NY – The Automotive Lift Institute (ALI) will be the primary partner on the Richard Petty Motorsports No. 43 Ford Fusion driven by Aric Almirola in this weekend’s NASCAR Sprint Cup...
U.S. Clean Diesel Auto Sales Increase 27.5 Percent During First Half of 2012
More Than 15 New Diesel Autos to be Introduced In U.S. Market WASHINGTON -- During the first six months of 2012 clean diesel automobile sales in the United States increased 27.5 percent, according to new sales information compiled by HybridCars.Com and Baum and...
Auction Direct USA Ranks #1 Nationally for the Third Year Running
Leading Used Vehicle Superstore Claims Auto Dealer Monthly’s Independent Dealer of the Year Award ROCHESTER, N.Y. —For the third consecutive year, based on number of vehicles sold, Auction Direct USA was named the #1 independent used vehicle retailer of the year. The...
GM and Manchester United Announce Chevrolet as Shirt Sponsor
Brand signs seven-year deal beginning in 2014 DETROIT and MANCHESTER, England -- General Motors and Manchester United recently announced that the world's most popular football club's shirt sponsor will be Chevrolet beginning with the 2014/2015 season. Chevrolet, the...
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