Sales & Variable OPS
CarInsurance.com’s Automotive Misery Index ranks where driving costs most
Foster City, CA -- The costs of gas and insurance vary dramatically across the country, with drivers in some states paying $2,000 a year more to keep a car on the road, according to a new analysis from CarInsurance.com. The “Automotive Misery Index” looks at the...
Used Car Workshop Manager Shares Five Best Practices to Sell More and Net More in your Used Car Department
When it comes to used cars it’s all about the money. Frank Alfano, used car workshop manager and in-store trainer for Tim Deese and Progressive Basics Used Car Manager Training School, will give you five easy ways to increase sales and net. Dealers and managers need...
Apple Introduces New iPhone 5
Thinnest, Lightest iPhone Ever Features All-New Aluminum Design, Stunning 4-Inch Retina Display, A6 Chip & Ultrafast Wireless SAN FRANCISCO — Apple® this week announced iPhone® 5, the thinnest and lightest iPhone ever, completely redesigned to feature a stunning...
Maximizing Each Section of the Sales Funnel
There is a direct connection with unique visitors to sold units. There is also a direct connection with increasing time on website to increased website conversion. Focusing on each part of the sales funnel is key, not just the bottom section. After a tough seven...
E-mail Series Part IV: Tips for E-mail marketers
I wanted to begin the last part in our e-mail marketing series by repeating two statistics: 1. According to the Direct Marketing Association's annual Power of Direct report, e-mail generates an average ROI of $40, nearly double its closest competitor. 2. More than 85%...
KBB.com: Honda CR-V Takes Top Spot In New Compact Crossover SUV Comparison
Comprehensive New-Car Assessment Reveals CR-V Bests Chevy Equinox, Ford Escape, Mazda CX-5, Toyota RAV4IRVINE, Calif. -- The Honda CR-V is the winner of Kelley Blue Book's all-new 2012/2013 Compact Crossover SUV Comparison according to the expert editors of KBB.com,...
Study: Consumers 27 Times More Likely to Click-Through Online Video Ads than Standard Banners
New York, NY - MediaMind, a division of DG (NASDAQ:DGIT), and the leading independent provider of integrated digital advertising solutions, announced today that the click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times...
Chief Architect at IMN Asks: Can you Replace SEO with Social Content?
SEO investments alone are no longer enough to improve search engine results and social marketing effectiveness. Dealers and managers need to ensure that all bases are covered to stay relevant in the evolving digital landscape. It’s time to reevaluate your SEO...
Co-Founder of Digital Air Strike Discusses the Fall 2012 Social Media Study Results
Back by popular demand, the second Automotive Social Media Trend Study is packed with even more actionable findings! You will be among the first to see the results, including an analysis of sites from dealers attending the show and how car buyers are really using...
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