Sales & Variable OPS
President and co-Founder of Dataium LLC Discusses the Data Behind the Truth
Tracking the return on ad spend has always been a challenge for dealers for both online and traditional campaigns. For instance, although Google is the primary source of direct traffic to a dealer’s website, almost 70% of these shoppers are using your dealership name...
Managing Partner of Car-mercial.com Shares How To Use Video SEO to Engage with Car Buyers
Video is the number one format (Google’s 2011 Automotive Shopper Study) to connect with car buyers in today’s market. AJ LeBlanc, the managing partner of Car-mercial.com, will review with you a pull (search engine) strategy of techniques and tips on how to make your...
Enterprise Supports Bill to Get Unsafe Rental Cars Off the Road
WASHINGTON, DC – In a press conference today, Cally Houck joined Senators Barbara Boxer and Charles Schumer and safety advocates, to announce an exciting development in her battle to get dangerous rental cars off the road. Earlier this year, Cally Houck started a...
Statement in Response to CAW-Chrysler Canada Reaching Tentative Agreement
Toronto, Ontario - "A tentative agreement has been reached between Chrysler Canada and the CAW. We extend our appreciation to our Canadian workforce for their patience during this pivotal round of collective bargaining. We will not comment on the details of the...
Motozuma Launches Reward Program for Used Car Buyers
New Program Offers Used Car Buyers $200 Toward a Down Payment Naperville, Ill. – Motozuma, the first-of-its-kind automotive social savings website, today launched a new program for used car buyers. Prospective buyers may set up a free Motozuma account, save for a down...
The FIAT Brand Participates in the 2012 MONOPOLY Game at McDonald’s
Consumers have a chance to enter and win a new 2013 Fiat 500 Auburn Hills, Mich. - This year marks the 20th MONOPOLY Game at McDonald’s and to celebrate the FIAT brand is offering game players a chance to win a new 2013 Fiat 500. The Game begins on Tuesday, Sept. 25...
FVC Makes Trend Analysis a Reality
FVC has introduced the most advanced and important program to determine the true mechanical condition of OBD-II equipped vehicles. FVC’s new ETA (Electronic Trend Analysis) is a proprietary and patented program that provides advanced information as to when and if...
U.S. Digital Ad Spending to Top $37 Billion in 2012 as Market Consolidates
Google alone to account for 41.3% of total U.S. digital ad revenues in 2012 NEW YORK, NY — eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, and will experience double-digit...
Miss(ed) Opportunity
I pay a lot of attention to car commercials, and I frequently lament that they miss an opportunity to appeal more effectively to women. One of the key elements of any television commercial is the inclusion of visuals of happy customers looking at, and buying, the...
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