Sales & Variable OPS
BIA/Kelsey Forecasts U.S. Social Media Ad Revenues to Grow from $4.6B in 2012 to $9.2B in 2016
Native social ads emerge as viable display alternatives, reaching $3.9 billion in 2016 CHANTILLY, Va. – BIA/Kelsey, advisor to companies in the local media industry, forecasts U.S. social media ad revenues to reach $9.2 billion in 2016, up from $4.6 billion in 2012,...
Despite Recent Recalls, Dataium ASI Shows Auto Shoppers Still Flock to Toyota
New report from Dataium, ranks five Toyota models, including Camry and Prius, highest in ASI™ Nashville, TN — Dataium, the largest aggregator of online automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The report...
STRATA Survey: Emerging Social Media Platforms Growing Market Share With Advertisers
CHICAGO -- Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That is a key finding of the latest quarterly survey of advertising agencies by STRATA, a leading media buying and selling software provider....
Study Reveals Marketers’ Inbox Placement Rates Continuing to Decline
Latest quarterly report from the email intelligence company shows 70 percent of all collected “this is spam” reports stem from email marketing campaigns NEW YORK – Return Path, the global leader in email intelligence, today announced the findings of its Email...
All-New 2013 Toyota RAV4 Makes World Debut at Los Angeles International Auto Show
LOS ANGELES –The all-new 2013 RAV4 crossover SUV made its world debut today at the 2012 Los Angeles International Auto Show. Toyota’s fourth-generation RAV4, the world’s original crossover sport utility vehicle, arrives early next year. All-New Bold, Athletic Design...
Healthy Dealerships Offer Fat-free Menus
All indicators point to a strong recovery of the auto industry; dealerships are delighting in the annual selling rate of 14 million vehicles and lenders are being more liberal in the face of the recovery. In fact, a new report from Experian Automotive shows the...
Learning to Compensate your Business Development Team, Do you Know How?
By the time you are at the point of considering how you want to compensate your business development center team, you have committed to the program and have decided what type of BDC you will have: A large, full service BDC that includes customer service...
Consider CRM
With so many CRM tools in the market today, it's important for dealers to stop and apply basic principles to the CRM purchase process. The first thing to consider is your environment. This means checking to see if your dealership has the right network structure in...
Audi eclipses annual U.S. sales record with more than one month remaining in 2012
2012 car and SUV sales surpass the mark set in 2011, to establish the third-consecutive year of record results Audi today reported it has achieved a new annual sales record in the U.S. market with 120,420 new vehicles moved into customers’ hands at the start of this...
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