Sales & Variable OPS
Nissan Celebrates Two Years of LEAF Sales with Announcement of U.S. Battery Plant
FRANKLIN, Tenn. – With two years of Nissan LEAF sales just completed, the company today announced the launch of the United States’ largest lithium-ion automotive battery plant in Smyrna, Tenn. The facility – which is making battery components for the ramp-up of...
How Effective Online Listings Can Increase Dealership Foot Traffic
Shoppers are motivated to purchase the right car at the right dealership, so it is more important than ever for dealerships to maximize online listings to attract consumers to their lots. New-car shoppers plan to spend an average of 27 hours researching and shopping...
Should Carmakers Instead Usa a Big Green Box this December?
Swapalease.com Data Show Eco-Friendly Car Demand Outpacing Luxury in December CINCINNATI, OHIO – Tis the season for “December To Remember” and the Big Red Bow holiday advertising. However, based on recent December car-shopping patterns, should we be placing big, green...
Dale Pollak Releases Velocity Overdrive: The Road to Reinvention
Book Details Efforts to Maximize Dealers’ Investment Return, Profitability OAK BROOK, IL – vAuto founder Dale Pollak announces the release of Velocity Overdrive: The Road to Reinvention, a book that addresses efforts by dealers to increase profitability in a market...
Kantar Media Finds Nearly a Quarter of Top Brands Are Using Online Video Advertising
New tracking service from Kantar Media is first to monitor actual online video ad occurrences and creative, providing insight into use of online video in brand marketing New York, NY – Online video is becoming an increasingly important marketing channel, with...
Report Reveals Nearly Half of All Emails Received Now Read on Mobile Devices
Study finds retail, consumer product and real estate industries lead email open rates on mobile devices NEW YORK – Return Path, the global leader in email intelligence, today announced the results of its global bi-annual mobile email report, finding more people are...
Q3 2012 North America Email Trend Results: More Brands Rely on Triggered Messaging
Triggered Message Usage Increases 10.3% Over 2011, Outperforming Business As Usual Messaging Across Key Metrics Dallas, TX — Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, and Email Institute, the...
Thousands of Chats, Hundreds of Video Views and Downloads, Seven Days
The Digital Dealer Virtual Exposition concluded at 12:00am PST this morning after seven days of a brand new way to showcase the latest digital marketing strategies and technology solutions for franchised dealerships. The content of the Virtual Exposition can be...
Hyundai Launches New Inventory Search Tool on HyundaiUSA.com
New Functionality Helps Customers Find the Car They Want More Easily COSTA MESA, Calif. – Taking another step towards enhancing the experience for its 3 million visitors per month, HyundaiUSA.com unveiled a brand new, user-friendly shopping tool called Inventory...
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