Sales & Variable OPS
Striving to be an Outlier
Paul de Vries will sell 1,200 new cars in 2012. He doesn’t have a new car franchise and he only employs nine employees. He has a limited marketing budget that is heavily focused on digital initiatives that include publishing a library of 150 videos to video sites like...
Nissan Announces Winners for “Innovation Garage” Social Media Campaign
Top honorees to receive $50,000 grants and 2013 Nissan Altimas along with promotional support and advice FRANKLIN, Tenn. - A device enabling you to learn in your sleep and a low-cost system for improving health care in developing countries are steps closer to reality,...
Study: Choice and Rewards Key to Engagement in Mobile Ads
Research shows marketers must enhance mobile campaigns by giving users control SAN FRANCISCO – Tapjoy, a leading mobile advertising and publishing platform, today released “The Mobile In-App Marketing Opportunity” findings study, conducted by Forrester Consulting on...
Survey Reveals More Vehicle Shoppers Depend on Mobile Devices and Social Media
Mobile-Friendly Research Tools and Social Networking Gain Traction Among Vehicle Buyers PORTLAND, OR-- According to a recent survey of online vehicle shoppers commissioned by Chrome Data, a leading provider of high-value vehicle content, applications and solutions...
Jay Cadigan Named Vice President, Industry Relations at Manheim
Industry Veteran Brings Deep Experience, Expertise to New Role To advance its business goals, continue to build relations with industry partners and develop strategies that further the remarketing industry, Manheim named Jay Cadigan vice president, industry...
A Downshift in Auto Luxury Upsell: 78% of Those Considering “Near-Entry” Luxury Cars Also Look at Non-Luxury Vehicles
Improved styling, feature content have helped non-luxury models appeal to potential luxury customers, according to new GfK data New York, NY -- High-end car makers have long relied on “near-entry” models to upsell standard car buyers into the luxury category. But new...
Study: The Consumer Auto Finance Servicing Experience Significantly Impacts Future Lender Selection
But Has Minimal Impact on Future Dealership Selection Mercedes-Benz Financial Services; Lincoln Automotive Financial Services; Volkswagen Credit; and Ford Credit Rank Highest in Their Respective Financing Segments WESTLAKE VILLAGE, Calif. -- There is a strong...
Used-Car Values Continue Decline Despite Increased Demand from Dealers
According to the Blue Book Market Report – November 2012, used-car values decline despite increased demand from dealers. Despite increased demand at auction from dealers in the Northeast, used-car values have declined steadily after a slight increase immediately...
NADA University Unveils All-New Industry Report on Dealership Workforce
Comprehensive Report, Produced in Partnership with Northwood University, Analyzes Vastly Expanded, More Timely Data on Dealer Trends McLean, Virginia – NADA University, the education and training arm of the National Automobile Dealers Association (NADA), has unveiled...
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