Sales & Variable OPS
Lincoln Features Twitter Users in SuperBowl Ad
According to an article in AdWeek, Lincoln is featuring Twitter users in its SuperBowl Ad. Click here to view the full story. Lincoln Motor Co. today will wrap the shoot for its first Super Bowl spot, a 60-second, road trip-themed journey that wends its way through...
Volkswagen and E! Launch Awards Season Partnership
HERNDON, VA - Volkswagen of America, Inc. and E! Entertainment have agreed to a first-of-its-kind, year-long partnership in celebration of a shared passion for style and design. With multi-faceted activations planned for the five biggest award shows in entertainment,...
Corvette Stingray Storms Detroit Show
According to MSN.com, the Corvette-Stingray is taking the Detroit Auto Show by storm. Read the full article here. The night before press preview days of the 2013 Detroit Auto Show, Chevrolet revealed the 2014 Corvette to a packed house of invite-only media and special...
Cadillac offers a sexy electric in Detroit
According to MSN.com, Cadillac is showing a sexy electric vehicle at the Detroit Auto Show this week. For the full story click here. In 2012, sales of the Chevrolet Volt, an extended-range electric vehicle, reached 23,461, more than triple the 2011 figure but still...
Use the WICS Compliance Model – Walk-through, Inspection, Compliance, Security — to Keep the Dealership Afloat
The proverbial saying, “For want of a nail,” means, Wikipedia reminds us, that “small actions can result in large consequences.” When it comes to auto dealership compliance matters, these unpleasant and seemingly never-ending tasks – if unattended – can torpedo a...
Dataium ASI Forecasts Slowdown of Auto Shopping in New Year
Nashville, TN — 01/15/2013 — Dataium, the largest aggregator of online automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, was relatively flat in...
Nissan’s Infiniti Begins Luxury Push With Q50 Sedan
Nissan Motor Co. (7201)’s Infiniti, lagging larger German, Japanese and U.S. luxury brands, is replacing the G sedan with the Q50 sports car as the company links growth goals for its rechristened lineup to better looks and technology. The 2014 Q50 will be available as...
Chrysler Group LLC to Feature Mopar Garage at 2013 North American International Auto Show
AUBURN HILLS, Mich., Jan. 12, 2013 /PRNewswire/ -- Chrysler Group LLC will be parking a garage at this year's North American International Auto Show in Detroit . . . and walls of Mopar parts and accessories for the company's Dodge Dart, Fiat 500 and SRT Viper. A 1,015...
MKC Concept New Opportunity for Lincoln
DETROIT, Jan. 13, 2013 /PRNewswire/ -- Lincoln today introduces the MKC Concept, a vision of how Lincoln will enter the industry's fastest-growing small luxury utility segment. With nearly 60 percent growth in 2012 and more than 200 percent in the last four years,...
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