Sales & Variable OPS
Dataium ASI Shows Chevrolet Silverado Back On Top
After a three month hiatus, generous incentives help boost interest for the Chevy Silverado and other pickups Nashville, TN — Dataium, the largest aggregator of online in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity...
GM seeks .Buick, .Chevy domain names, withdraws .Chevrolet, .GMC, .Cadillac
GM takes the lead in trendy name-recognition by applying for .Buick and .Chevy with ICANN; as a result, Chrysler, Toyota, BMW, Honda, and others are staking their claim on brand-referencing in the following "not dot coms" as covered by The Detroit News below. General...
Steve Cannon: Customer Experience Starts With Workplace Culture
Steve Cannon, CEO of Mercedes-Benz USA, gives insight on dealership culture. F&I and Showroom describe his outlook on social media stings and dealer engagement surveys that do trickle-down to the digital consumer, impactive for CRM. ORLANDO, FLA — Steve Cannon,...
AutoNation: Coast to Coast Under One Name
AutoNation Dealership Group has made the move to re-brand all rooftops, say sources at F&I and Showroom. Honda and J.D. Power comment on the successful marketing potential of AutoNation's tactics, and the company's one-of-a-kind multi-faceted national campaign...
Ford shelled out big bucks to lure away Farley, SEC filing says
Ford Motor Co. paid a hefty sum to lure Jim Farley away from Toyota Motor Corp. in 2007, according to a Securities and Exchange Commission filing Tuesday. Farley, 50, Ford's group vice president of marketing, sales, service and Lincoln, agreed to come to the Glass...
Ford’s Social Media Campaign: Bloggers In Charge
According to Automotive News, the 2014 Ford Fiesta will be marketed with the help of 100 bloggers. The lucky hundred will
Dealer Surveys: Annual Used Sales Projected to Rise, Fueling Franchised Store’s Most Profitable Department
Survey results discovered by Ally Financial and KeyBanc Capital Markets through the recent National Automobile Dealers Association Convention & Expo reiterated how important the used-vehicle department is to franchised dealers. In its survey, Ally discovered...
Fiat won’t build Maserati in Detroit
Fiat SpA will not build a Maserati in Detroit after all. The Maserati Levante, which shares a common architecture with the new 2014 Jeep Grand Cherokee, was supposed to have been built at Chrysler Group LLC's Jefferson North Assembly Plant starting later this year....
Google Digital Marketing Strategist to Present Keynote Address at the 14th Digital Dealer Conference & Exposition
Porsche, Toyota, & Castrol GTX Digital Marketing Advisor, Google Digital Marketing Evangelist, and Best-Selling Author Avinash Kaushik will reveal the future of data and social media at Digital Dealer this May. With billions of users searching, reading and casting...
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