Sales & Variable OPS
Marketing strategies from Advocacy to SEO in 7 steps
Here, Search Engine Watch provides a comprehensive review of tactics that dealers and managers can use for improving marketing performance. Awareness, Brand Involvement, Consumer Connections, Geofencing, Informative SEO, Foursquare, Relationship Building, and...
Hitfigure Reaches 200 Million Consumers on Behalf of Major Auto Brands and Drives them back to Franchised Dealer Networks
Hitfigure’s unique brand retention model uses advanced marketing strategies and technologies to funnel local same-brand customers back to dealer networks at trade-in or resale time. Costa Mesa, CA, February 26, 2013 – Hitfigure, an automotive media company and brand...
Acuity Brands Expands LED Ceiling Light Family with New Lumen Packages
ATLANTA – Acuity Brands, Inc. (NYSE: AYI) expands the OLWCM ceiling light family from Lithonia Lighting to offer two styles and three lumen packages. The OLWCM ceiling mount luminaires are an ideal solution for outdoor lighting applications such as parking areas,...
Ally Bank Wins Two 2013 Stevie® Awards for Sales & Customer Service(SM)
Ally honored at the seventh annual competition with Award for Innovation in Customer Service - Banking, Financial Services & Insurance, and the e-Commerce Customer Service Award. MIDVALE, Utah -- Ally Bank has won two awards in the 2013 Stevie® Awards for Sales...
Median-Income Household Can Only Afford Average-Priced New Car in One of the 25 Largest U.S. Metros
CHICAGO – A median-income household can only afford the average-priced new car or light truck in one of the 25 largest metropolitan areas in the U.S. (Washington, D.C.), according to research released today by Interest.com, a Bankrate (NYSE: RATE) company....
McLaren P1™: The Number Cruncher
■ Instant Power Assist System (IPAS) provides astonishing acceleration: 0 to 300 km/h takes less than 17 seconds, more than 23 per cent faster than the legendary McLaren F1 ■ Top speed electronically limited to 350 km/h ■ To maintain exclusivity, production will be...
Early orders for top-spec Ford Kuga Mark launch success for latest SUV
• Over 1,850 all-new Ford Kuga models sold before dealer deliveries started - 1,600 of those to private buyers • Over 85 per cent of UK sales are top Titanium and Titanium X models • 98 per cent of orders are specified with optional extras such as driver...
American car market on the upswing: car production to meet expected customer demand in 2013
Reports from the NY Times reflect on the recession and expected rise in consumer demand. New manufacturers and investments are reported as Ford, Chrysler, and GM resurge, hiring again with plans to continue their expansion. Reflections from Joseph Hinrichs, head of...
Retention Marketing: 10 steps to developing your existing customer base
NCMi brings valuable insight in this article on keeping your customers at your dealership longer, and expanding your profit margin with Fixed Ops programs, service-loyalty programs, and "ease of use" programs such as loaners, better hospitality, and digital...
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