Sales & Variable OPS
AAIA and ASE Recognize World Class Technicians
BETHESDA, MD – Of the more than 775,000 automotive technicians working in the United States, 30 outstanding individuals have qualified for the prestigious 2013 World Class Technician Award. The Automotive Aftermarket Industry Association (AAIA) and National Institute...
Progressive Solutions to Advance Your Dealership
On March 20, 2013, Seattle will play host to a unique learning and networking event designed to help dealers and managers sell and service more vehicles more profitably. At the Digital Dealer Workshops Seattle, sixteen industry thought leaders will present cutting...
What to Expect from Vehicle Depreciation in 2013
At SubPrime News, reports on vehicle depreciation and the current market temperature with regard to lease agreements gets a closer look. Auto loans and the implications from rates as the year begins are just a few factors that went into the crystal ball of...
How to Best Modernize Your Dealer eMarketing
Market Punch addresses email marketing and CRM in the auto industry. A reminder to take seriously ALL print and digital forms of advertising, this article expresses the need to keep emails modern, tailored to your audience, and gives live examples of the best way to...
Top 5 Changes in Google Analytics
New from Search Engine Watch, Google Analytics and updates for metrics and toolset improvement. Web marketing with analytics may be greatly improved through Google Tag Manager, Custom Dashboards to limit freezes, In-Page Analytics, Enhanced Link Attribution, and ye...
Like it? The Truth Behind the Button
From Marketing Tech, take a look at the profile of Facebook's "Like" button. Find out what stats this button accumulates, how much social activity it generates, and what kind of output iyou can generate to become most "liked" in the following: Click here to read more...
Keywording and the Big Bad Metric System (Not European…)
Search Engine Watch puts together a few exciting analogies in this interesting and all-too-pertinent recipe for controlling your search volume. Knowing your audience, the keywords they use, and taking relevant methods of updating and improving your searches with...
Work Smarter: Link Building Review Shares the Important Bits.
Search Engine Watch reviews The Link Building Book, a detailed hint-giver on SEO tricks. Don't want to read it? Get the Cliff Notes from them. Or download the E-Book. Details below: Click here to read the rest at Search Engine Watch>>
Pit-BUL and NightHawk: the Latest Break in Vehicle Stopping Technology
From Gizmag, the latest break in vehicle stopping technology. In the first video you can see this "catch and release" vehicle program in action. The Pit-BUL prototype is a spiked net combo strip. Perfect for check points, it safely disables the target vehicle within a...
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