Sales & Variable OPS
Scion Dealer Changes Fate Via Digital Marketing
From PassFail, Kansas City Scion GM Tony Mueller comments on his strategy to improve online face-time via buying up Google's Pay-Per-Click. Learn how advertising to improve traffic with funding from Scion was successful, and discover tips from future plans for...
Content Creation a Must for Staying in Business
From Automotive SEO, an infographic explaining why good content and mass content creation is necessary to sustain your website. Good marketing strategies in the modern age are simplified in a few stats, graphs and site relationship graphics. See more on simplified...
Google Analytics Beta Goes Universal
From The Next Web, a look at the beta of Universal Analytics. Get a feel for the new look, and the new updates which include clarity of customer interaction, mobile app performance, and lead generation. The expansion of Google's Analytics site and some ramifications...
Dataium ASI Shows Increased Shopper Interest in Family Friendly Compact SUVs
Honda CR-V and compact SUVs take the spotlight, while other segments lose consumer interest Nashville, TN — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index,...
Kelley Blue Book Announces 2013 Brand Image Award Winners Based On Annual Car-Buyer Perception Ratings
Honda Takes Three of 13 Categories, Including Best Overall Brand, Most Trusted Brand, Best Value Brand; Each of Big Three Domestic Automakers Honored IRVINE, Calif. – Automakers learn how in-market new-car shoppers view their brands as the 2013 Brand Image Award...
AutoTrader CEO Chip Perry Resigns
According to In Auto News, AutoTrader's only CEO since opening in 1997 will resign on May 1st. He will remain president of Manheim. Details on Perry's accomplishments and AutoTrader's acquisitions and ownership are available below: Read the full story at In Auto...
Reading The Fine Print: What’s Behind Lending Laws for BHPH Dealers
According to Sub Prime News, the recent changes in lending laws for buy here, pay here dealers may have some unpleasant side effects. While the bulletin is meant to target indirect auto lenders, a closer look at the F&I office means that regulations will only tighten....
Ford India’s Berlusconi Bondage Ad Sparks Outrage
From MSN's UK branch, breaking coverage of Ford India's recent scandal in advertising faux pas. Ford India apologizes publicly for an ad campaign meant to popularize the Ford Figo, a subcompact based on the Ford Fiesta. The tagline "Leave your worries behind with...
Cox Enterprises Names Sanford Schwartz President of Manheim & AutoTrader Group
Chip Perry to Leave AutoTrader After Impressive, 15-Year Career ATLANTA – Cox Enterprises, Inc. announced today that Sanford (Sandy) Schwartz, president of Manheim, also will assume the role of president of AutoTrader Group, the nation’s largest digital automotive...
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