Sales & Variable OPS
Get the Most Out of Your Analytics Platform through Data Convergence
Data marketing ROI is a tough stat to measure. While 97% of survey responders on Social Media Today say that they've seen revenue improvement that could be related to marketing activities, it's nearly impossible to discover how your marketing investment pays off....
Adobe Primetime: Tools for Uniting TV Service and Digital Video Marketing
Clickz turns the spotlight on Adobe Primetime, a publishing platform that allows programmers and pay-TV to work together. A favorite dealership marketing tool of the past, TV advertising has just re-opened as a potential avenue for marketing again. Wait and see if...
Improved Consumer Targeting, Courtesy of Facebook
According to Search Engine Journal, Facebook advertising gives AdWords a run for it's money in both simplicity and audience-targeting. Reaching new customers based on their Power Editor is a simple task with clear pictures of partners, categories and intuitive...
Are You Optimizing, Or Just Orienting? Know the Difference in SEO
Search Engine Journal explains the difference between optimizing your content, and producing new content with low-value. By looking at a business whose SEO went wrong, you can see the damage done to business and performance over time, as a result of high bounce rates....
BMW eContracts 40% of Business to Streamline F&I Service
From World's Luxury Guide, discover details on the 3-year long development in e-contracting that is certain to appeal to future customers. Reducing the time spent in F&I from 30 minutes to 10 is just one of many reasons to consider implementing the process at...
U.S. Military Service Members Receive Special Toyota Deals from Southeast Toyota Finance
Southeast Toyota Finance announced the continuation of its military rebate program for 2013. In recognition of service members’ contributions to our nation, they remain eligible for a $500 rebate when they lease or buy any new Toyota or Scion vehicle. “At Southeast...
Ignition Systems: Tough to Work On, Essential to Engine Health
The pro mechanics at One Dirt suggest developing a deeper understanding of the risks, issues and tricky system behind that spark that gives life to each internal combustion-powered car. Ignition systems are incredibly tough to work on, so here you can view an...
Kia’s Consumer Reviews at Work, Both Online and On the Lot
eConsultancy reports on Kia Motors' use of consumer reviews. Kia employed Revoo in their recent TV, print and dealership campaign to assist in reaching customers during the first quarter of 2013. Through this newly segmented ability to rate both the cars and the...
GM “Finds New Roads” Back to Facebook
According to Ad Age, after a year-long celibacy from the hallmark social media venue, General Motors has returned to Facebook's paid advertising. Paid advertising makes up most of Facebook's bread and butter, and Zuckerberg welcomed GM's contribution back with open...
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