Sales & Variable OPS
Build Links Like an Engineer
How to build links like an engineer, according to Search Engine Watch. The approach you used two years ago to builds links is most likely drastically different than the approach you take now. As search engines have changed what they are looking for, the efforts we...
Dataium ASI Shows Intense Competition between Sedans and SUVs
Aggressive sales promotions between Honda and Toyota drive increase in automotive shopper intensity Nashville, TN — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI...
Pent-up Demand for Vehicles Building, but not a Driving Sales Force Yet
According to The Detroit News, pent-up demand for vehicles building, but not a driving sales force yet. A six-month auto sales surge is likely to keep trucking along in May, but a key driver of sales growth — pent-up demand — has still not kicked into high gear....
Interview with Randy Goldman, GM & Ciprian “Chip” Ciciovan, GSM of Lithia Reno Subaru
Lithia Reno Subaru was the number five Subaru dealership nationwide in 2012 in new car sales volume among more than 600 Subaru franchises. The dealership saw an increase of 36.2 % in new car sales last year, Internet sales for the store represented 44% of their total...
Ford Fusion, C-MAX Hybrids Attracting New Companies Searching for Savings at the Fuel Pump
DEARBORN, MI – Ford’s fuel-saving Fusion and C-MAX hybrids are attracting new commercial buyers searching for ways to save money at the pump. Con-way, Esurance, Quest Diagnostics and AT&T are among the newest companies to purchase Ford hybrid vehicles for their...
GM Eyes Market Gains with New Models
According to The Detroit News, GM eyes market gains with new models. General Motors Co., whose market share fell more than 10 percentage points in the decade ending in 2012, says its barrage of new products should help increase its market share over the next few...
Good Luck Finding These Audis in U.S.
Brands can measure success in a number of ways: sales, awareness, cachet. For Audi of America, one of the most important ways to tell the brand is still rising is how quickly Audi models move off U.S. dealership lots. And when it comes to this form of carefully...
SEC Charges Capital One with Understating Auto Loan Losses
According to SubPrime Auto Finance News, SEC charges Capital One with understating auto loan losses. WASHINGTON, D.C. — The Securities and Exchange Commission on Thursday charged Capital One and two senior executives for understating millions of dollars in auto loan...
Nissan LEAF Brings Electric Cars to SimCity™
NASHVILLE, Tenn. – Nissan, in collaboration with Electronic Arts (NASDAQ: EA), is integrating the Nissan LEAF into the most recent edition of the popular city-building strategy game, SimCity™. Players are able to create EV-friendly cities by driving Nissan LEAF...
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