Sales & Variable OPS
Which Vehicles Avoid Downward Price Impact Amid Heavy Lease-Return Volume?
Joe Overby at AutoRemarketing explores trends of vehicles that avoid downward price impact amongst increasing lease-return volume. The rising tide of off-lease volumes looks like it will stick around for the next few years, and the influx of supply has already been...
Honda Fit EV Lease Price Drops by $130/mo
Responding to price-dropping offers from other automakers on their electric vehicles, Honda will slash the lease deal for its Fit EV starting in June. From the current level of a zero-down, $389/month lease, Honda has lowered the price to zero-down and $259/month....
Interior Pictures – Why Your Dealership NEEDS Them!
It's easy to forget about the shopper experience, particularly with pre-owned inventory. Wei Yang at EasyAutoSales shares his recent experience being on the buying side. The time has finally come. My family is about to welcome our first new addition! It’s an exciting...
BMW Group Financial Services Retail and Lease Portfolio Exceeds 1,000,000 Retail Units For the First Time
Turning More Than 1,000,000 Customers Into Fans For BMW Group Financial Services. WOODCLIFF LAKE, NJ, May 30, 2013– As BMW Group Financial Services approaches its 20th anniversary of conducting business in the United States, The Group has achieved another...
Dealer Communications and Dataium Honor Dealership Website Excellence
Dealer Communications and Dataium, LLC recognize the top 10 dealership websites, and the technology solution providers behind these platforms. More than 3,000 automotive dealership websites nationwide were evaluated using objective metrics to determine the recently...
Marketing through YouTube Webisodes | A Dealership Opportunity?
Are webisodes the opportunity for your dealership to tell a story? Think of web television as a nuclear family. It all started with TV — the traditional type. Along came the web, which, in many ways, was TV’s polar opposite: interactive, responsive, progressive. As...
Mercedes Incorporates QR Codes into Crash Rescues
Mercedes-Benz is making cars smarter. We've seen QR codes being incorporated into all kinds of things, from billboards to toilet paper to beer bottles. Now, German automaker Mercedes-Benz will incorporate those scannable, black-and-white square codes in its cars — all...
Nissan Pulls Ads from Facebook
Facebook has vowed to take action after feminist activists — upset about Facebook’s failure to ban and/or remove misogynous content from its site — sent more than 5,000 e-mails to Facebook’s advertisers and garnered more than 60,000 posts on Twitter, prompting...
Dataium ASI Shows Compacts and Luxury Cars Heating Up As Economy Improves
Nashville, TN — 5/22/2013 — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, increased 12.1% in...
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