Sales & Variable OPS
85% of Consumers Read Local Business Reviews Online
According to Search Engine Watch 85% of consumers read local business reviews online. BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the past couple of...
Get the First Look at the 2014 Lexus IS 350 F Sport in Action
Get the first look at the 2014 Lexus IS 350 F Sport in action from Pursuitist. When Lexus was launched in the late 1980s, it seemed the brand had Mercedes Benz clearly in its sights. With that laser focus and a “relentless pursuit of perfection,” it took less time...
7 Most Important Lessons to Learn from “Mad Men”
7 most important lessons to learn from "Mad Men", according to iMediaConnection. Advertising is about occupying the space between the customer's ears If there's one thing "Mad Men" has taught us, it's that the goal of intelligent advertising is not to sell, sell,...
Improve SEO for Your Dealership
How to improve SEO for your dealership from Palmer. If you are in charge of your dealership’s marketing strategy, then you are probably constantly tweaking your website so that it inches up the search rankings. Whether you have built your website from scratch or used...
Ally Financial’s SmartAuction Launches Mobile App Designed with Dealer Input
DETROIT - SmartAuction, Ally Financial's online used vehicle auction, launched a mobile app designed utilizing dealer input. Users can now search for vehicles, communicate with sellers, negotiate pricing and make bids over Android and Apple-based smartphones. "By...
Chevrolet Spark Ignites Global Excitement
Chevrolet Spark ignites global excitement, according to The Detroit News. As a two-time Toyota buyer, Ashley Potts didn’t even think to look at a Chevrolet when she began shopping for a small car with better fuel efficiency. “They’ve been big gas guzzlers,” Potts, 34,...
Make Your Keywords Fit Your Message
Make your keywords fit your message, according to Search Engine Watch. They're the biggest descriptor of your business, your self-identifier, and you don't just use them in search. When you have those uncomfortable "So, what do you do?" conversations with the person...
14 Safest, Most Reliable & Fuel Efficient Cars for Teen Drivers
The 14 safest, most reliable and fuel efficient cars for teen drivers, according to NBC News. Maybe your teen has just received a driver’s license. Or perhaps gotten a diploma and is headed off to college next autumn. Whatever the reason, finding a smart, safe and...
Lack Of New Model Options Drives Used MidSize Pickup Prices
Used vehicles depreciated a very moderate -1.3% across all segments during June. However, the Midsize Pickups category saw very limited depreciation, with just a -0.7% monthly change for model years 2007-2011. The difference in depreciation is even more noticeable...
Join us for Digital Dealer Las Vegas 2021