Sales & Variable OPS
How to Write Content that Ranks High on Google
How to write content that ranks high on Google, from Ragan.com. Since its arrival on the online scene, search engine optimization (SEO) has put writers in a difficult position. Do you write for people or the search engine algorithms? Thankfully, we no longer have to...
Cobalt Achieves IAB Certification for Automotive’s First Hyper-local Advertising Platform
Cobalt, a business unit of ADP Dealer Services, Inc. and the global leader in digital solutions for automotive manufacturers and their dealer networks, today announced it has joined the Interactive Advertising Bureau (IAB) and has completed certification of its...
Proof that the Internet is an Important Source for Car Buyers
Proof that the internet is an important source for car buyers, from The Dealer Geek. Car buyers are spending less time online shopping for a car than they did 2 years ago according to a study conducted by Autotrader.com and Polk. The original study was conducted in...
CAR-Research XRM Helps Auto Dealers Sell UnSold Customers with Showroom WatchDog™
CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Extreme CRM”, today announced the launch of Showroom WatchDog a powerful service that helps auto dealers sell their unsold customers. Showroom WatchDog uses CAR-Research XRM’s USA-based call...
2013: The Year of the Pickup Truck – How Long Will the Momentum Continue?
Last year was the year of the mid-size sedan. With five of the top seven automakers in the U.S. introducing fresh redesigns, America’s most popular auto segment became even bigger. Overall in 2012, mid-size car sales were 22 percent higher than the previous year,...
Audi Now Ranks as No. 1 Brand U.S. Luxury Consumers are Considering
Audi now ranks as the No. 1 car brand in the U.S. market that luxury consumers are considering for a purchase. The brand’s top ranking for “Consideration” in the latest version of a widely watched annual automotive brand-strength study provides new validation of the...
Ally Launches New Web-based Training Platform for Dealers
Ally Financial today introduced a new, interactive Web-based training site for dealers called the Performance Development Center, which provides dealership employees customized training specifically designed for their dealership role. The new training site was created...
Beam Me Up! How Service May Look In The Future
Today’s world of transparency and information availability is making it easier for consumers to identify vendors, products and services via a couple clicks of their mouse at home. They can walk into any retail store and with their smartphone, scan a UPC code and shop...
Philip Caldwell, Ford CEO, Dies at 93
According to Detroit Free Press, Philip Caldwell, Ford CEO, dies at 93. Philip Caldwell, the first non-family member entrusted to run the Ford Motor Co., has died at the age of 93. The resident of New Canaan, Conn., died Wednesday from complications of a stroke, the...
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