Sales & Variable OPS
Dataium ASI: Chevy Aims for a “Silverado Summer”
Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, increased 2.4% from the previous month. Dataium...
What is Web-Based Technology
As children we all played the game of "grapevine" where one person whispers a message to another, which is passed through a line of people until the last player announces the message to the entire group. A message that starts out as "Tom went to the store to buy...
Which Tablet Is Best For Your Service Department?
We’ve all heard of the benefits that mobile technology can deliver in the service lane: a faster write-up process, more time spent with the customer and a streamlined workflow. If you’re thinking about buying tablets for your service department, it’s important to know...
Here We Grow Again
“Loyd! It’s good to hear from you. I look forward to seeing you next week. I just wanted to speak with you on the phone before our meeting so you can be prepared for our hot topic. We are looking at buying another store.” “OK,” I responded through the phone as I...
Is It Really Worth the Effort To Work With Orphan Owners?
Orphan Owners = Proven BuyersOrphan Owner: Customers whose salesperson has moved on. This also includes customers whose salesperson is still there, but isn’t staying in touch. Why don’t salespeople contact this group? They don’t know them, customer may not want to...
Dissecting Two Different Types Of Used Vehicle Retailers
In my conversations and travels, I encounter two different types of dealers. The first group often struggles with aged units in their used vehicle inventories, persistent wholesale losses and an as-yet unfulfilled desire to increase their sales volumes and overall...
Transform Text Ads Into Product Listing Ads Using Google Spreadsheets
Transform text ads into product listing ads using Google spreadsheets, according to Search Engine Watch. Product Listing Ads (PLAs) can be daunting for small advertisers, but you don't need lots of technology to take advantage of the high quality traffic. Since Google...
5 Marketing Metrics to Rule Them All
Big data. Two words you’ve been hearing a lot lately. What does it mean to a dealer? Complexity, confusion and frustration. Case in point: You’re spending thousands every month on a litany of marketing activities. Your vendors are drowning you in data to measure...
Building Relationships with Millennial Shoppers by Leveraging Online Tools
Millennials (Gen Y), who are ages 34 or younger, are making their way to dealerships, and the question is “How do you build a relationship with Millennial shoppers?” According to Kelley Blue Book Market Intelligence, Millennials are less likely than previous...
Join us for Digital Dealer Las Vegas 2021