Sales & Variable OPS
Guerrilla Marketing and Shark Week
Guerilla marketing and Shark Week, from ActivEngage. It happens every year during August, no I’m not talking about back to school shopping. I’m talking about Shark Week! First conceived in 1987, this has been cable’s longest-running promotion and spurred comedic...
Infographic: Does Your Facebook Page Need an Operation?
Signs your Facebook page needs and operation, from Ragan.com. We've talked before about how to create perfect Facebook posts, as well as how to make managing your Facebook page a little easier. Now it's time to talk about the overall health of your Facebook page. Just...
Ally Announces Marketing Efforts to Support Minority Dealers
Ally Financial will introduce the first of several new ads in August that showcase diverse dealers. The ads are the latest addition to Ally's "Success Stories" campaign, which celebrates the dealers and their leadership in the communities they serve. Josefina Hooker...
Do You Want to be a Sales Manager or a Sales Leader?
Sales manager to sales leader, according to Customer Think. How does someone in a management function in sales determine whether he/she counts or creates value? In most B2B Sales organizations I know, there is a list of ”top deals”. The kind of deals listed thereon,...
Joe Verde Sales & Management Training Releases eBook; “An Auto Dealer’s Guide to Five Quick Ways To Grow”
Joe Verde Sales & Management Training, Inc., announced the release of a new eBook titled “An Auto Dealer’s Guide to Five Quick Ways to Grow.” The eBook is one of the most popular excerpts from Joe Verde’s guidebook for auto dealers and managers; “A Dealer’s Guide...
Apple Hopes to Make Moves in Auto Market
According to The Detroit News, Apple hopes to make moves in the auto market. While Steve Jobs regretted not making an iCar, Apple Inc. for years was ambivalent about the auto industry. Now it’s vying for dashboard space held by Microsoft Corp., BlackBerry Ltd. and...
DealerCentric Launches ID Drive: Gives Dealerships Ironclad Protection Against Epidemic of Fake IDs and Identity Theft
DealerCentric Solutions, the consumer finance management system innovator, today launched ID DriveTM, a patent-pending ID scanner technology that gives dealerships the most powerful protection against fake IDs and identity theft imaginable. ID theft is now a national...
Audi Intensifies Attractiveness to American Millennial Consumers
Audi of America product and marketing planners are looking forward to the debut of the new Audi A3 sedan in the U.S. market next year, figuring that the combination of the sedan profile with technological advancements such as 4G LTE connectivity will attract...
The Do’s and Don’ts of a Service Department Website
The do's and don'ts of a service department website, from Stratosphere Studio. As one of your greatest sales tools, it’s clearly very important to maintain an equally great website for your auto body shop. Pretty much every business these days at least has a website,...
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