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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Sales & Variable OPS

What is Your Higher Purpose, Your Noble Mission? Part 2

What is Your Higher Purpose, Your Noble Mission? Part 2

Last month’s article generated such good feedback that I decided to devote another one to the same topic. The takeaway from my September article was that money doesn’t motivate everyone. Oh sure, money is important, but most people also want to know that what they’re...

Processes and the Strength of your Fixed Operations

Processes and the Strength of your Fixed Operations

As an overall view of Service, Parts, and Body Shops, many managers struggle with attaining the desired results as because they simply don’t have strong enough processes. Having been a Fixed Operations Director, I understand how this can happen. At the beginning, we...

What You Can Learn From Google Analytics Mobile Reports

What You Can Learn From Google Analytics Mobile Reports

What you can learn from Google Analytics mobile reports, according to Search Engine Watch. When the Internet was first used in households it was accessed through a cumbersome piece of technology, a desktop computer, and probably viewed on a CRT screen. These days we...

Infographic: The History of Hashtags

Infographic: The History of Hashtags

From Ragan.com, infographic: the history of hashtags. Hashtags are everywhere. They're on Twitter, Instagram, Facebook and Pinterest. They're even on "Late Night with Jimmy Fallon." But hashtags weren't always so ubiquitous. An infographic from Offerpop takes a look...

Millennials: Harder To Reach, More Impressionable

Millennials: Harder To Reach, More Impressionable

According to Marketing Daily, millennials are harder to reach and more impressionable. Reaching Millennials is harder than other generations -- what with all their multitasking and connected devices -- but the payoff for actually getting through to them may be...

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