Sales & Variable OPS
Ally Honors 2014 TIME Dealer of the Year Nominees
Ally Financial is proud to announce that 57 U.S. auto dealers have been selected as nominees for the 2014 TIME Dealer of the Year award, which recognizes the nation's most successful auto dealers who also demonstrate a long-standing commitment to community service....
20 Great Tips for Brands on Instagram
20 great tips for brands on Instagram, according to Ragan.com. In between the lo-fi selfies, the gratuitous food porn, and the #nofilter sunsets that often seem to define Instagram, smart brands are finding creative ways to distinguish themselves and gain targeted...
Toyota Aims to Trigger Dealership Foot Traffic Via Mobile Game
Toyota aims to trigger dealership foot traffic via mobile game, according to Mobile Marketer. Toyota is trying to spur some in-dealership engagement with consumers through a new mobile Web game to promote its crossover Rav4 SUV. Toyota has launched the microsite...
The Most Outrageous Marketing Rumors
The most outrageous marketing rumors, according to iMediaConnection. File it under "sad but true." A long time ago, an editor told me that working the word "rumor" into a headline would generate more traffic than a similar story without the infamous R-word. People...
Becoming a Leading SEO Mechanic
Becoming a leading SEO mechanic, according to Search Engine Watch. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what they can do with...
Generations Y, Z Show Strong Willingness to Pay for Advanced Car Technology
A new GfK analysis shows that Generations Y and Z are not just savvy about new car technologies, but also willing to pay more for a variety of advanced auto features. The trick for car makers and after-market vendors is to harness that interest while staying within...
Gubagoo Launches ‘Vehicle Matching’: Super Intelligence for Dealership Websites
Gubagoo Inc. announced the launch of Vehicle Matchingsm (VM), a patent-pending predictive technology that makes dealership websites more intelligent and able to increase lead volume and sales. Using its predictive technology to analyze a visitor’s click patterns,...
Scott Volkswagen Sticks with Auto/Mate’s DMS for Cost Savings, Customer Service and Streamlined Processes
Auto/Mate Dealership Systems (http://www.automate.com) announced today that Scott Volkswagen, the largest Volkswagen dealership in New England, has saved more than half a million dollars since switching to Auto/Mate's dealership management system (DMS) in 2006. Scott...
Millennials Want it All: Digital, Social and Face-to-Face Interaction When Making a Big Purchase, Says FordDirect Survey
FordDirect announced the results of its Automotive Consumer Marketing Survey. The findings confirmed the importance of having a strong online presence and reputation while continuing to communicate to consumers in a tailored manner. “Consumers are bombarded with...
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