Sales & Variable OPS
Advertisers Find a New Way to Connect with Motorists
Advertisers find a new way to connect with motorists, according to The Detroit Bureau. You’re on your way to work and notice your stomach growling. No problem. An ad for the local McDonald’s has popped up on your navigation screen. Later that day, as you head home, a...
10 Magnificent Marketing Lessons From Dr. Seuss
10 magnificent marketing lessons from Dr. Seuss, according to Ragan.com. Content marketing and storytelling go together like green eggs and ham, so who better to take inspiration from than Dr. Seuss, one of the world's greatest storytellers? Here are 10 quotes from...
CarFinance Capital Completes $304 Million Asset-Backed Securitization
CarFinance Capital LLC, a leading auto-finance provider, today announced that it has completed its second rated asset-backed securitization of $304 million of Notes in a transaction that closed on October 24, 2013. The Offered Notes were assigned ratings by Standard...
3 Secrets to Professional Success
3 secrets to professional success, according to Ragan.com. The best Christmas gift I could receive is hearing I no longer have to turn off my phone or iPad during takeoff and landing on a plane. Merry Christmas to me! While my flight was preparing for takeoff the...
Did Black Friday Impact US Auto Sales in November?
From MLive, did black Friday impact US auto sales in November? Lucrative Black Friday deals and 2013 model-year sell downs are expected to add up to a great month for U.S. auto sales in November. Analysts predict overall industry sales to be up at least 3.6 percent...
Audi A6, S6 and A7 named to Car & Driver ’10 Best’ list
Car & Driver magazine just named the Audi A6, S6 and A7 sedans to its list of “10 Best Cars for 2014” and wanted to include Audi S7 as well. “There are no-compromise sports cars and no-compromise luxury cars, but those sports cars typically compromise on comfort,...
Saab is back: First Cars Produced Under New Owners
Saab is back, according to The Detroit News. Two and a half years after Saab shut down production due to financial trouble, the Swedish car rolled a new sedan off its assembly lines in Trollhattan, in south-west Sweden, on Monday. National Electric Vehicle Sweden, the...
Dataium Study: Carfax Reports Help Dealers Drive More Conversions
According to a new independent study by Dataium, the largest aggregator of in-market automotive shopper behavior, dealers using Carfax on the Internet engage more visitors and improve lead conversions on their website. Commissioned by Carfax, the findings from the...
Russel Toyota: Up 41% Year To Date in Late Model Trades and 22% Year over Year from New Marketing Strategy
Many dealers face the challenge of effectively reaching the right customers with the right message. Furthermore, a greater challenge is bringing those customers into their showrooms and service bays again and again. Consumer shopping habits have shifted in recent...
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