Sales & Variable OPS
Are Buyers Liars?
As long as I have been in the car business, I’ve heard Salespeople and Managers jokingly use the cliché “Buyer’s are liars.” When I ask them when they believe buyers are liars, they all respond with the same answer, “When their lips are moving.” I am not sure which...
Pre-owned is Finally Getting it’s Own Identity in 2014
Well, we are going into another whole era. That is “the battle of pre-owned, more so than new”. The reason for the competition becoming greater in not only independent retailers but in rental car companies retailing vehicles, the internet retailing vehicles but also...
The Big 5 of your DMS – Report Writers
There was a time when price was the biggest decision factor in selecting a new DMS system. For many dealers, their choices were limited to the two big DMS providers because those two were the only ones that had full factory integration. Dealers have more choices now...
3 Ways Used Vehicle Best Practices Will Shape New Car Retailing
I’ve long believed that there is a key difference between new and used vehicle shoppers. The difference boils down to this: After they’ve narrowed their vehicle shopping list, new vehicle shoppers start hunting for the best deal. They understand the vehicle they want...
An Early Christmas Gift: More Diesels, More Trucks, More Opportunities!
Question: In 2014, what will the Nissan Titan, the Mazda6, and the Chevrolet Cruze all have in common? They’ll all be powered by diesel engines! In fact, by the end of 2014, we’ll see 40 light-duty diesels on the market, from full-size pickups to sporty sedans. To put...
Contact At Once! Acquires Outsell’s Direct Chat Business; Companies Enter into Strategic Agreement to Integrate Solutions for Mutual Customers
Outsell and Contact at Once! announced today that Contact At Once! has purchased Outsell’s Direct Chat business and the companies have entered into a strategic agreement to integrate Contact At Once! live chat software with Outsell’s Digital Engagement Platform for...
In Your Dreams: Ridiculously Expensive Supercars You’ll Likely Never Own
Ridiculously expensive supercars, from CNBC. When shopping for a car, most of us want the best but often settle for less. The reason is simple: price. So we end up driving off the lot as the subdued, dejected owners of cars that do the job but fail to excite. There...
Lead acquisition 101: offering incentives to your auto dealership website visitors
Lead acquisition 101, from Stratosphere Studio. At Stratosphere Studio, when we talk to potential auto dealership clients about their online marketing, a common concern among them is the process of acquiring leads. Since lead generation is absolutely essential for...
Google+ Launches Social Ad Called +Post to Appear Across Display Network
Google+ launches social ad, according to Search Engine Watch. Google+ has figured out a new way to monetize its social platform and drive more traffic back to it from across the web, with a promoted posts feature called “+Post.” The concept of +Post is similar to what...
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