Sales & Variable OPS
Improve Trade-in Experience for your Customers Using These 4 Tips
Improve trade-in experience for your customers using these 4 tips, from Subprime Auto Finance News. Because hammering out an agreeable trade-in value creates negative feelings for potential buyers, AutoTrader.com offered four tips to help dealers ease the pain of the...
Dealer Sells Luxury Car to Launder Drug Money
According to Used Car News, dealer sells luxury car to launder drug money. An Oregon used-car dealer known as “Fast Eddie” pleaded guilty to money laundering. The Internal Revenue Service initiated a “sting” money laundering investigation of Eddie L. Bynum Sr. after...
After Running Hot, Market for Used Cars Is Cooling
After running hot, market for used cars is cooling, according to The New York Times. It was 9:30 on a recent Tuesday morning at Manheim Riverside, a wholesale auto auction, and more than a thousand used-car dealers were mulling in the desert heat. The bidders had...
NAF Association Announces Auto Finance Compliance Certification Program
Thanks to the NAF Association Board and the Founding Sponsor companies, a new industry compliance certification program has been established. The Consumer Credit Compliance Certification will provide executives responsible for compliance within the auto finance sector...
Evaluate and Overhaul Your SEO Strategy
Evaluate and overhaul your SEO strategy, according to Search Engine Journal. If there’s one thing that’s a constant when it comes to SEO, it’s that things are always changing. Ten years ago, a good way to get your site ranked at the top of the search results was to...
2014 Motor Trend Car of the Year: Cadillac CTS
2014 Motor Trend Car of the Year: Cadillac CTS By most calendars, a decade isn't a long time in the grand scheme of things -- except on the automotive calendar, where it is nearly an eternity. Aside from some extreme cases, a decade encompasses at least two vehicle...
The Single Most Important Website Metric
The single most important website metric, according to Entrepreneur. Since Google Analytics was made available for free in 2005, marketers, media experts and everyone in between has struggled to make sense of the various metrics it records--page views, visitors,...
GrooveCar Launches Cutting-edge Responsive Mobile Site
GrooveCar, the national credit union auto buying resource based here has launched its enhanced mobile website providing consumers and credit unions “on the go” access to more than 1-million vehicles nationwide and customized credit union automotive offerings,...
Using #Hashtags in Social Media and Search
From Search Engine Watch, using hashtags in social media and search. By now everyone has seen or heard hashtags used. Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising campaigns. One blogger recently ranted in a blog post...
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