Sales & Variable OPS
Google’s New Search Mousetrap Changes the Game
Enhanced AdWords Campaigns. Hummingbird. Conversational Search. There’s been no shortage of big headlines coming out of the Mountain View search giant in the last few months. What you haven’t heard about is the newest mousetrap in search engine marketing (SEM PPC)...
Reinsurance and Succession Planning
Insurance is a very important profit center for a car dealership. And in my opinion, insurance will only continue to grow in importance as more dealers capitalize on their market leverage, begin selling collision insurance with their gap, and then harvesting...
The Answers to Your Questions about Automated Customer Communication
What if your customers were automatically notified the minute their vehicle was completed, after receiving its maintenance? What if they received a promotional message when they updated their address information: “We see that you've moved, but we don't want to lose...
Manheim Plows the Way for Customers to Boost January Sales Despite Challenging Weather Conditions
In response to severe weather conditions in the Midwest and East Coast, Manheim is responding by waiving online fees for vehicles purchases through Simulcast and facilitation fees for vehicles purchased through OVE.com to assist dealers. The fee waivers are effective...
AutoAlert Named One of Top Workplaces
Boyd Warner, CEO of AutoAlert, Inc., a technology and training company helping auto dealers identify and capture existing but unrecognized business opportunities, announced today it has been named one of Orange County Register’s “Top 100 Workplaces.” AutoAlert employs...
Kelley Blue Book Reveals Most and Least Popular Auto Brands, Segments by U.S. Region
KBB.com research reveals most and least popular auto brands and segments by U.S. region, announces Kelley Blue Book www.kbb.com, the leading provider of new and used car information. Research from Kelley Blue Book Market Intelligence, based on KBB.com traffic of more...
Haystak Digital Marketing to Launch New Auto Dealer Website Platform
Haystak® Digital Marketing, a leading provider of digital marketing services for the automotive industry, announces the upcoming launch of an all-new website platform which will enhance and integrate with Haystak's entire suite of digital marketing products and...
Auto/Mate Announces Forty Percent Year-Over-Year Increase in Auto Dealer Installs, Continuing Growth Trend
Auto/Mate Dealership Systems announced today a 40 percent year-over-year increase in auto dealership installs in 2013, boosting the number of its auto dealer clients to more than 1,000 nationwide. The dealership management system (DMS) provider also announced that in...
2015 Corvette Gets Digital Performance Driving Coach
2015 Corvette gets digital performance driving coach, according to AutoGuide. The company just announced that it will offer a “performance data recorder” in the 2015 Corvette Stingray. Equipped cars will be able to record driving including track laps for playback with...
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