Sales & Variable OPS
3 Reasons You Don’t Need Digital Marketing
Digital marketing is a focus for all dealers as more consumers shop first online. Although most customers are online, the sad truth is: Most dealers don’t need digital marketing. It’s not because there is no value from digital marketing. Rather, dealers are not ready...
Experian Automotive: Interest Rates for auto loans hit all-time low, while average amount financed reaches highest point since 2008
Experian Automotive today announced that interest rates for new vehicle loans dropped to 4.27 percent, the lowest rate since the organization began publicly reporting the data in 2008. According to its latest State of the Automotive Finance Market report, car buyers...
DealerRater Partners with Kelley Blue Book to Integrate Auto Dealer Reviews and Ratings Within New KBB.com and Car Shopping Experience
DealerRater, the world’s premier car dealer review web site, today announced its integration with Kelley Blue Book that features DealerRater® auto dealer reviews and ratings on Kelley Blue Book’s newly designed enhanced new car shopping experience. Kelley Blue Book’s...
5 Practical Tips for Marketing & Sales Alignment
5 practical tips for marketing and sales alignment, from Search Engine Watch. Traditionally, sales and marketing teams do not get along. In most companies, the marketing and sales teams have little to no collaboration and countless misunderstandings. This has to...
Advertisers Find a New Way to Connect with Motorists
Advertisers find a new way to connect with motorists, according to The Detroit Bureau. You’re on your way to work and notice your stomach growling. No problem. An ad for the local McDonald’s has popped up on your navigation screen. Later that day, as you head home, a...
10 Magnificent Marketing Lessons From Dr. Seuss
10 magnificent marketing lessons from Dr. Seuss, according to Ragan.com. Content marketing and storytelling go together like green eggs and ham, so who better to take inspiration from than Dr. Seuss, one of the world's greatest storytellers? Here are 10 quotes from...
CarFinance Capital Completes $304 Million Asset-Backed Securitization
CarFinance Capital LLC, a leading auto-finance provider, today announced that it has completed its second rated asset-backed securitization of $304 million of Notes in a transaction that closed on October 24, 2013. The Offered Notes were assigned ratings by Standard...
3 Secrets to Professional Success
3 secrets to professional success, according to Ragan.com. The best Christmas gift I could receive is hearing I no longer have to turn off my phone or iPad during takeoff and landing on a plane. Merry Christmas to me! While my flight was preparing for takeoff the...
Did Black Friday Impact US Auto Sales in November?
From MLive, did black Friday impact US auto sales in November? Lucrative Black Friday deals and 2013 model-year sell downs are expected to add up to a great month for U.S. auto sales in November. Analysts predict overall industry sales to be up at least 3.6 percent...
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