Sales & Variable OPS
Getting More Business from Defunct Brands: A Three-step Strategy for Automotive Marketers
A three-step strategy for automotive marketers, according to DataMYX. Due to brand discontinuation and companies exiting the U.S. market, a number of automobile brands have disappeared from the marketplace over the past few years. But these brands still have many...
10 Social Media Marketing Solutions for Small Businesses
10 social media marketing solutions for small businesses, from Business News Daily. Social media marketing is an art form, and with the right social media marketing solution, business owners can master it. Although social media platforms offer their own marketing...
Local Car Dealerships Search for Growth Online
Local car dealerships search for growth online, according to ADWEEK. As thousands of consumers pour into Detroit’s North American International Auto Show this week to kick the tires of new models and concept cars, many will go back to their hometowns and ponder their...
A Car Dealer’s Scientific Guide to the 10 Worst Used Vehicles
A car dealer's scientific guide to the 10 worst used vehicles, according to Yahoo. Quality is something we all want when it comes to cars, especially older used ones. But how do we get it? I have been studying this question in one form or another for nearly 14 years...
SkyLINK Selected By Chase Auto Finance For Integrated Financing
Inilex, a leading provider of intelligent telemetry solutions for vehicles, today announced that Chase Auto Finance, a division of JP Morgan Chase, has approved the SkyLINK stolen vehicle recovery solution as a finance and insurance (F&I) product for which it will...
100 Years Ago, The Auto Industry Was America’s Silicon Valley
100 years ago, the auto industry was America's silicon valley, according to Huffington Post. Cars have come a long way in the last 100 years. As car companies showed off their latest models at the Detroit auto show last week and engineers experiment with self-driving...
High Car Loan Delinquencies Suggest Solid 2014 Sales for Automakers?
From Business to Community: High car loan delinquencies suggest solid 2014 sales for automakers? We expect American consumers to do a lot in this country; not least of which is to be the nation’s economic engine, after all, 70% of our gross domestic product (GDP)...
BMW Asks, Does It Take a Genius to Sell a Car?
From Forbes: Does it take a genius to sell a car? BMW AG is rolling out a new model for its retail sales to “future-proof” its distribution. Translation: Make sure its dealerships don’t become obsolescent, says Peter Miles, executive vice president of the company’s...
Tips to Increase your Dealership’s Bottom Line
Tips to increase your dealership's bottom line, from Brady Ware. Increasing revenue is one approach to increase your dealership’s profitability. Lowering taxes or improving efficiency are other ways to increase your bottom line. Here’s an article that discusses some...
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