Sales & Variable OPS
Interview with Forrest McConnell III, the 2014 National Automobile Dealers Association Chairman
Forrest McConnell III is the 2014 National Automobile Dealers Association Chairman succeeding David Westcott. Forrest enters the role this year at a critical time for NADA and the nation’s new-car dealers. The franchise system is under pressure from new players...
Stretching Your Dollars: Three Ways to Get More Leads Out of Your Existing Budget with Search Engine Marketing
In the last year automotive advertising spend in television and radio have decreased by 17 and 15 percent respectively. On the contrary, online spend has increased by 18 percent. Search Engine Marketing, like Pay-per- click and other digital mediums have stolen the...
What Do Women Want? Not These 10 Cars…
From Market Watch: What do women want? The differences between men and women have mystified psychoanalysts, philosophers and divorce lawyers. Perhaps the keys to solving this age-old mystery are is in fact keys — car keys. Want to understand the male psyche, its...
Online Marketing vs. Outdoor Advertising – What Should Your Dealership Choose?
Online marketing vs. outdoor advertising, according to Stratosphere Studio. Lately, we’ve been talking a lot about the various ways that an auto dealership might elect to advertise itself. With so many media options available these days, it can be a real challenge to...
The Top 10 Vehicles That Moved Us in 2013
The top 10 vehicles that moved us in 2013, from the Los Angeles Times. Consumer confidence, job growth and low interest rates are fueling the growing and profitable U.S. auto industry, the economic pundits say. We see another reason — great cars. So we've selected our...
The New Phone Process in Fixed Ops
The new phone process in fixed ops, according to Fixed Ops Insight. From the moment we wake up until the end of the day, smartphones allow us to connect with friends, family and business associates. Research shows that, rather than feeling overwhelmed by new...
Show and Tell
Show and tell, from Search Auto Parts. Walk into any repair shop and you’re likely to spot an example of Ramon Elder’s work sitting right there on the counter, mounted on a piece of Plexiglas. Designed and produced by Elder, the ubiquitous timing belt display...
The Aston Martin Vanquish Volante is Ready to Take Flight
The Aston Martin Vanquish Volante is ready to take flight, according to The Detroit News. Forget James Bond. Aston Martin's most powerful convertible ever is the automotive embodiment of David Beckham — an impeccable physical specimen endowed with the rare combination...
The Future Looks Dim for EV Residual Values
The future looks dim for EV residual values, according to Left Lane. Electric vehicles may be cheaper to run than their gas-powered counterparts, but a new study shows that those savings might be outweighed by lower residual values. With a sticker price of $28,305,...
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