Sales & Variable OPS
Convincing Your Boss to Invest in Social Media Marketing
Convincing your boss to invest in social media marketing, according to Hubspot. Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. The only thing standing in the way of your...
New Leaf Service Contracts and PCMI Sign Agreement for a Customized Platform for Selling, Administering and Servicing Extended Warranties
New Leaf’s President & Chief Operating Officer, Rick Gavino, selected the PCRS system to replace its existing platform for 3 key areas of improvement: 1. Policy Administration “Our customized PCRS system gives us the flexibility to design new products for our...
Search Marketing: Know the Competition, Know Yourself
From Search Engine Journal: Search Marketing - Know the competition, know yourself. Sun Tzu says, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” There is truly an art to the search marketing war, so I find Sun Tzu’s message quite fitting....
Local Car Dealership Trends Reflect National Automobile Industry
Local car dealership trends reflect national automobile industry, according to Springville Journal. The United States automotive industry continued to grow in 2013, hitting a six-year high. After finishing with the highest post-recession sales numbers in 2012, the...
Carfax and Cars.com Renew Partnership to Make Vehicle History Reports Accessible
Carfax today announced the renewal of their nine-year partnership with Cars.com that allows dealers to include Carfax Vehicle History Reports on their Cars.com listings. Today, Carfax has more than 27,000 dealers who have already chosen to offer free Carfax Reports to...
Wolters Kluwer Financial Services Teams with Frazer
Wolters Kluwer Financial Services announced today that Frazer, a leading provider of Dealer Management Software, has integrated their Bankers Systems® brand retail installment contracts. The integration provides Frazer with the ability to electronically select and...
Auto dealers try to get buyers into vehicles faster amid Web advances
Auto dealers try to get buyers into vehicles faster amid web advances, according to The Detroit News. One automotive executive wants car buyers to spend a mere hour in dealerships while completing the purchase. If achieved, that would mark a seismic shift in how...
The Dealership Experience Can Make or Break a Sale, According to Autotrader.com
In 2014, the industry should put a greater focus on the experience consumers are having in dealerships, according to AutoTrader.com®. Combining insights gained through years of consumer research, as well as working with a third-party firm to understand what fuels the...
15 Tips on Marketing Spend
15 tips on marketing spend from Fullstart. Our friends at the YEC asked 15 entrepreneurs to share how bootstrappers should allocate resources for marketing and advertising. Here’s what they found: Channel Your Inner Seth Godin When I was starting TalentEgg, I read a...
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