Sales & Variable OPS
Vendors, Vendors, Everywhere. How do I choose the right one?
There is no shortage of vendors ready to take your money…um, I mean provide you services to increase your bottom line. There is a vendor for everything you need, and even for things you don’t know you need. But how do you choose the right one? There are a lot of...
Best Practices for Responsive Design
When Responsive Web Design hit the automotive space over a year ago, it was a brand new concept to many. The idea that dealers no longer needed a separate mobile site, but a single site with a Content Management System (CMS) that automatically adjusted to various...
The Heartbreak (and Loss) of Broken Promises
A covenant is a contract. We make them when we ask someone’s hand in marriage, we sign one when we acquire a dealership franchise and agree to pay floor-plan. Whether informal or formal, employees make a covenant with their employer when they agree to give their...
Who is Serving Who?
“The customer knows in the first 60 seconds if you are trying to help them, or help yourself. The remainder of your time with them is directly affected by their perception of your intent.” An individual obtained a once in a lifetime appointment to interview Warren...
Buyer Budget Rescue is Goodwill Karma for Car Dealers
Auto dealers aren’t budget counselors, but what if they were? Think of the goodwill a dealer would create by helping customers to: Pay off their car’s loan sooner Build equity in their vehicles faster Improve their credit score – all just from buying a vehicle from...
NEW CAR INVENTORY MANAGEMENT TOOLS TO BE LAUNCHED AT NADA 2014
New Car IQ™ (www.newcariq.com), the automotive industry’s first new car inventory management system, will be officially unveiled at the 2014 National Automotive Dealers Association Convention on January 24-27th in New Orleans, LA in Booth #2461 (RedBumper™). Bruce...
What Really Makes A Customer Defensive
Having been in the car business for over thirty years, I have often been amazed at how some things just don’t make sense. For instance, most Americans from adolescence on have a special place in their hearts for automobiles. Having a car has always been a central part...
Our focus is on Pre-Owned Net profit in 2014
Well troops, if we’ve ever had a real opportunity to capitalize on market share and improving volume and profitability in our stores, it is going to be in 2014. New car sales are over the top, as you well know. This means the opportunity for trade-ins are there....
Tackling the Car Business’ Digital Frontier
How Interactive 360 provides dealers a boutique “all-in-one” digital solution with guaranteed results This story starts out like that of many dealers that Interactive 360 pitches to on a daily basis. Dealers who are tired of managing multiple vendors and wasting...
Join us for Digital Dealer Las Vegas 2021