Sales & Variable OPS
‘SCAM’ is a Four Letter Word
The age-old game is still being played, just with new rules.One of my clients has a new Parts Manager in a new store, and it didn’t take long for the crooks to seek him out. Here’s how it went down. Day 1. The bum calls in representing himself as a buyer for a small...
The Changing Role of Media: Why Smart Money is Shifting to Targeted Digital Marketing
In 2014, Interactive media has made it easier than ever to obtain information and consumers are more in control than ever. A recent study on media spend in the automotive industry indicates two trends: Digital Media is continuing to rise and targeted marketing is the...
Ford Won’t Require Certification for F-150 Aluminum Repairs
Ford won't require certification for F-150 aluminum repairs, according to The Detroit News. Ford Motor Co. now says it will not require service center and repair shops to be certified if they they want to do body repairs on the new aluminum-bodied F-150 that debuts...
VinSolutions, Haystak Complete All New Dealer Website Solution
VinSolutions, the marketplace leader of Customer Relationship Management (CRM) tools for the automotive industry and Haystak Digital Marketing, the automotive marketplace leader for digital marketing products and services, announce the full integration of the...
VinSolutions Launches New Corporate Logo and Brand Identity
New Identity Represents Company’s Singular Focus on Delivering Customer-centric, CRM-based Dealership Software Solutions VinSolutions, the marketplace leader and developer of internet-based customer relations management (CRM) and internet lead management (ILM) for the...
2014: Return of Auto Shopping
eBay Motors provides insights and best practices to dealers at NADA 2014 As the economy strengthens and automotive credit standards ease, vehicle sales are projected to total over 16 million in 2014 (IHS Automotive). Recently, automakers reported the strongest year in...
How Transparency Will Improve the Lead Buying Process
Transparency is a big theme for many industries at the moment. For the lead generation industry, transparency can, and will, bring about major changes in 2014. What does the term “transparency” really mean for lead buyers? It means that the car dealerships who are...
Car Lease Drivers Look to Part Ways with Their Lease in Record Time
Swapalease.com, the nation’s largest car lease marketplace, says its customers are escaping their car leases at a new record pace. According to data from December 2013 listings, the average months remaining on cars listed during the month was 22.1, a new record for...
New Solution for Dealers Allows Targeted Insight into Local Markets
Polk, recently purchased by IHS Inc. (NYSE: IHS), a leading global source of critical information and insight, and Cobalt, a business unit of ADP Dealer Services, Inc. (a division of ADP®) and the global leader in digital solutions for automotive manufacturers and...
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