Sales & Variable OPS
New Mercedes-Benz CLA Outshines Aging C-Class, According To Kelley Blue Book
The latest entry-luxury sedan to join the Mercedes-Benz lineup, the 2014 CLA, is closing the gap on its outdated sister model, C-Class, with stronger average transaction prices, projected resale value and shopper interest, as well as lower incentive spend by the...
Used Car Demand to Drive Up Values
Used car demand to drive up values, according to Automotive Management Online. Following a lull in trading conditions, which saw values fall in the last quarter of 2014, the used car market is showing early signs of strength in January 2014. According to Black Book...
CarOffer™ Ready for Launch at NADA 2014
CarOffer, LLC is a new company launched in Dallas, TX by industry entrepreneur Bruce Thompson. The CarOffer™ mobile app will give consumers the ability to scan, photo and submit vehicles they wish to sell in minutes. Dealers with the CarOffer™ tool will have the...
Why Every Dealership Should Have a Giant Inflatable Gorilla
According to Driving Retention, how dealers and managers can utilize their resources and better manage their marketing dollars. One of the challenges that dealers and managers face when analyzing their marketing budgets is sourcing traffic. Do you find anomalies in...
How to Get a Car Dealer License in Florida
The beginning steps of starting your own car dealership in Florida, according to JW Surety Bond. If you have an entrepreneurial spirit and are looking to start your own business, you know for sure that an auto dealership is a perennial favorite that cannot go out of...
A Quick How-To Guide on Search Retargeting
A quick how-to guide on search retargeting, from Marketing Profs. Most online marketers today are familiar with retargeting—the practice of serving display ads to users based on their online behavior. The most common form of retargeting is known as site retargeting:...
Nissan Tweets ‘Our Bad’ For Overexposure of Rogue Ad
According to Forbes, the first automotive-marketing transgression of 2014 has occurred. The first automotive-marketing transgression of 2014 has occurred. But remarkably, it had nothing to do with some misstep on social media. Instead, Nissan has ended up apologizing...
10 Online Marketing Predictions to Inform Your Strategy in 2014
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10 Marketing trends to look out for in 2014, according to Entrepreneurs Business marketing last year was like a roller coaster ride. We saw new platforms, new channels,new roles and new tools pop up all over the place. It's as though innovation and growth is speeding...
Dealers Using AutoAlert Will Seize 2014’s Off-Lease Surge, Gain Important Customer Loyalty and Retention to Their Dealership and Brand, CEO Boyd Warner Predicted Today
Boyd Warner, CEO of AutoAlert, Inc., a technology and training company helping auto dealers identify and capture existing but unrecognized business opportunities, is notifying auto dealers using its technology to start using the technology’s unique ability now to...
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