Sales & Variable OPS
Digital Air Strike Announces the Winners of the 2nd Annual Social Media and Reputation Awards at NADA Convention in New Orleans
Digital Air Strike, the nation’s longest-running, full-service social media, reputation management and lead response company in the automotive industry, announced the winners of the 2nd annual Social Media and Reputation Awards at the National Automobile Dealers...
Which 2014 Super Bowl Commercials Won the YouTube Ad Blitz?
From Search Engine Watch: Which 2014 Super Bowl commercials won the YouTube ad blitz? We won't know which 2014 Super Bowl commercials won the YouTube Ad Blitz until Feb. 14, but digital marketers can still share some eye-popping video statistics and a couple of...
Be Prepared: 4 Ways to Outthink Your Competitors
4 ways to outthink your competitors, according to Entrepreneur. In The Art of War, Sun Tzu wrote that "It’s more important to outthink your enemy than outfight him." Even after 2,500 years, this maxim is still so universal and relevant. Sun Tzu warns against waging...
6 Do’s & Don’ts of Dynamic Inventory Campaigns
It’s a question I’m hearing from dealers on a regular basis: “What are the pros and cons of inventory-based search marketing campaigns?” After all, when you look out your windows at a sea of new and used vehicles in need of buyers, it’s natural to look for ways to...
How to Handle a Prenup in the Family Business – “We Are Not Making Hamburgers”
Prenuptial agreements, often times, is a topic of discussion that arises from the diverse nature of succession planning when addressing the variety of issues that impact succession planning . These discussions generally amount to deep dives into the dark side of...
Is it Decision Time, Teaching Time, or Leadership Time?
A lot of my clients tell me the “process” that they went through to make a decision to hire a consultant. Most of the stories are embedded with much anxiety as to what to do. Client #1: This Dealer was on the fence as to whether his manager was “the guy.” The client...
Memories are Forever, Time is Not
We are fortunate to move forward with it. However in a lot of cases we can tend to dwell on, not only the past but having the perception that the future should follow it and I have found, my brothers and sisters, that it doesn’t. I was a child of the fifties, a stone...
The 4 Rules to Sales Success
Having been a Sales and Management Consultant in the auto business now for nearly three decades, I have had the great privilege of meeting some of the best in our business. One thing I have found is that those who really excel and achieve great success are usually...
Survey Says… Surveys are a Valuable Automotive Marketing Tool!
Most automotive dealerships and businesses are currently doing some form of marketing. You may be sending out email newsletters, notifying your customers of their appointment times with quick text message reminders, and even advertising your vehicles and special...
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