Sales & Variable OPS
Marketing Strategies for Achieving Business Growth
Marketing Strategies for achieving business growth, from The Guardian. It's one thing to have a great product, but it will never be a success unless your potential customers know about it. That's where marketing comes in. Neil Addley, managing director of used-car...
Toyota Sees Auto Industry Growth Slowing in 2014
Toyota sees auto industry growth slowing in 2014, according to Forbes. Jim Lentz, chief executive of Toyota Motor's North American region, says auto sales will continue to grow in 2014, but at a slower rate than in recent years. Automakers have enjoyed four...
3 Reasons Transparency Is Fast Becoming The Trump Card For Today’s Buyers
A colleague of mine recently purchased a 2014 Subaru Outback from a local dealer. He ended up using TrueCar to give him confidence in the price he should pay for the new vehicle. I had to ask the obvious question: “Why did you, of all people, use TrueCar?” Now, you...
Automakers Tap Smartphone Technology Causing Concerns About Use of Driver Data
Automakers tap smartphone technology causing concerns about use of driver data, according to The Washington Post. A series of deals announced this week between technology firms such as Google and automakers is bringing services previously aimed at smartphones right...
Top 3 Trends for the Auto Industry in 2014
Top 3 trends for the auto industry in 2014, according to Parade. As 2014 begins and auto-show season is in full swing, many people are wondering how technology and the auto industry will affect each other. Will cars drive themselves, or just help us to be better...
LotLinx Bundles Marketing Performance Tracking Platform, ROI BOT™ For Dealer Clients: Ensures Visibility To Key Performance Metrics of Vendor Solutions
LotLinx, the auto industry’s first direct linking technology platform, today announced that it is bundling ROI-BOT™ Lite, the industry’s leading vendor-neutral performance-tracking platform, to enhance client reporting. All of LotLinx marketing reports and performance...
MPi Changes Name to AutoPoint
MPi (www.mpiworldclass.com), a leading provider of revenue and retention solutions for automotive dealership service departments, today announced that the company has gone through a major product lineup enhancement and branding evolution, emerging with a new name,...
SVM Brings Automotive Customer Loyalty and Incentive Solutions to 2014 NADA Convention & Expo
SVM, a global leader in providing promotional, loyalty and incentive solutions, will be exhibiting at the 2014 National Automobile Dealers Association Convention & Expo (NADA) January 25-27 in New Orleans in booth 3101. SVM will offer information, insight and...
Mangold Ford’s Accounting Office Greatly Increases Efficiencies, Reduces Costs With Auto/Mate’s DMS
Auto/Mate Dealership Systems announced today that Mangold Ford, a Ford's President Award recipient for 10 years running, has greatly increased efficiencies in its accounting office while reducing overall dealership costs by switching to Auto/Mate's dealership...
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