Sales & Variable OPS
SimplyCast Partners with AutoSoft Dealer Management System
SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, today announced that the company has signed a deal with AutoSoft, a leading national dealer solutions provider, to become a preferred partner. SimplyCast will be a part of the...
Brilliant, but Scary as Hell Marketing Tactics from Thinkmodo
From Huffington Post: Brilliant, but scary as hell marketing tactics from Thinkmodo. Hear a baby crying in an unattended stroller on the street? Of course you should investigate it. Just be warned that said baby might be part of a viral marketing stunt that will scare...
Facebook’s News Feed Changes Will Require New Marketing Strategies
Facebook's news feed changes will require new marketing strategies, according to Ad Age. The news that Facebook is changing its news feed algorithm to deliver more "news" has marketers worried about maintaining reach and frequency on the platform. The changes --...
Study: Auto Shoppers 71% More Influenced by Digital Ads
Auto shoppers 71% more influenced by digital ads, according to ADWEEK. Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the Interactive...
Tesla and GM in race for an affordable electric car
Tesla and GM in race for an affordable electric car, according to Detroit Free Press. The emergence of Tesla Motors as America’s fourth domestic automaker — a feat once viewed by the Detroit Three as practically implausible — poses a threat to the industry’s...
DealersLink® to Launch It’s Marketplace 4.0 at the 2014 NADA Convention
DealersLink®, the nation’s premier dealer-to-dealer marketplace and inventory management solutions company, plans to unveil a radical new enhancement of its cloud-based platform at the NADA Convention in New Orleans, Louisiana January 25th – 27th. “We’re showcasing...
Dealertrack’s Ali Mendiola to Host Digital Retailing Workshops at NADA 2014
At the upcoming National Automotive Dealers Association Convention and Expo 2014 (NADA 2014) in New Orleans, Ali Mendiola of Dealertrack Technologies (Nasdaq: TRAK) will be a featured workshop speaker. She will conduct three workshop sessions on how today’s...
10 Bizarre Inbound Marketing Strategies That Actually Work
10 bizarre inbound marketing strategies that actually work, from Business to Community. There’s nothing old in the world of inbound marketing. The internet itself is only around 2 decades old, and the concept of using professional blog posts, social media and other...
Auto Dealer Emissions Certification Bill Clears House, Heads To Senate
Auto dealer emissions certification bill clears house, heads to senate, according to Huffington Post. The U.S. House of Representatives has taken a step toward enabling automobile dealers to bypass a law requiring them to provide emissions certification on cars and...
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