Sales & Variable OPS
Volkswagen Drives Downloads, Dealer Visits With Game
Volkswagen drives downloads, dealer visits game, according to MediaPost. Remember when “branded games” were a signal for any respectable player to run for the hills? I was there. I remember seeing logos and mascots slapped onto tired and sub-par game engines and whose...
Destroy Your Website in 13 Easy Steps
Destroy your website in 13 easy steps, according to Marketing Profs. "I know enough to be dangerous." Ever heard that one? Ever said that one? It's a common thing to say, but sometimes we should take it literally. There are thousands of possible mistakes, but most of...
Boost Your Instagram Campaigns with these 5 Tools
Boost your Instagram campaigns with these 5 tools from Ragan.com. Instagram is an incredible tool for sharing visual pieces of your brand. It's an increasingly popular platform for marketing campaigns. SumAll's 2013 study of brands' social media success named...
Automakers tee up for Super Bowl ad kickoff
Automakers tee up for Super Bowl ad kickoff, according to The Detroit News. General Motors Co.’s biggest brand is returning to the Super Bowl. Chevrolet’s 2015 Silverado HD will star in one of two 60-second ads the Detroit automaker will air during the first quarter...
Gubagoo Launches Gubatel: Adds Advanced Telephony Component to Its Analytics-Driven Dealer Website Chat and Communications Platform
At the National Automobile Dealer Association’s convention, Gubagoo Inc. unveiled Gubatel, which adds a cutting-edge, cloud-based telephony solution to its existing analytics-based chat and engagement solutions for dealer websites. With Gubatel, Gubagoo becomes the...
ADP Dealer Services Introduces “ADP Telephony in the Cloud,” a Hosted Collaboration Solution Powered by Cisco
ADP Dealer Services, Inc., a division of ADP® and a leading global technology solutions provider dedicated to helping dealerships drive measurable results across every area of their operation, introduced today ADP Telephony in the Cloud, a hosted collaboration...
Equifax Automotive Announces Expanded Suite of Online Solutions for Dealers
Equifax (NYSE:EFX), a global leader in information solutions with a strong heritage in innovation and leadership, unveiled a new, comprehensive solution for automotive dealerships at the NADA Convention & Expo 2014, enabling dealers to work seamlessly with lenders...
DealerRater to Debut New Certified Service Center Features at NADA 2014
DealerRater, the world’s premier car dealer review web site, announced the addition of multiple new features to its Certified Service Center Program. The additional features include expanded sections on Certified Service Center Review Pages for amenities, hours and...
Dealertrack’s Digital Retailing Solution Exceeds 17 Million Website Payment Views in December
Dealertrack Technologies (Nasdaq: TRAK) today announced that its innovative Digital Retailing Solution has generated more than 17 million monthly payment views on websites1 in December, 2013. In addition, the company stated that dealers using Dealertrack’s...
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