Sales & Variable OPS
Maserati Ghibli’s Super Bowl® XLVIII Commercial Garners Highest Consumer Interest, According to Kelley Blue Book
Maserati Ghibli increased 4,250 percent in new-car searches on KBB.com, the most of any advertised model during Super Bowl XLVIII, according to Kelley Blue Book www.kbb.com, the leading provider of new and used car information. Other luxury models Jaguar F-Type,...
Would you Third Row Seating with your DMS?
A young couple is buying a new car. They have completed the negotiations and are about to sign the paperwork in F&I when their babysitter arrives and drops off their children. The F&I manager says "I had no idea you had three children, your new payments will...
Compliance and the “Digital” Social Media Dealer
I attended this past year’s Digital Dealer Conference in Las Vegas. I walked away with great information for my clients, but I was still left wondering “where’s the compliance information?” Probably not the take away you’re still thinking about months later; blame it...
Whose Eyes are on Your F&I?
Eyes from several different viewpoints, not all of them legitimate, are watching your F&I processes carefully. Some are looking for weaknesses they can exploit to steal information. Other eyes are watching for violations in the many regulations that govern how you...
‘SCAM’ is a Four Letter Word
The age-old game is still being played, just with new rules.One of my clients has a new Parts Manager in a new store, and it didn’t take long for the crooks to seek him out. Here’s how it went down. Day 1. The bum calls in representing himself as a buyer for a small...
The Changing Role of Media: Why Smart Money is Shifting to Targeted Digital Marketing
In 2014, Interactive media has made it easier than ever to obtain information and consumers are more in control than ever. A recent study on media spend in the automotive industry indicates two trends: Digital Media is continuing to rise and targeted marketing is the...
Ford Won’t Require Certification for F-150 Aluminum Repairs
Ford won't require certification for F-150 aluminum repairs, according to The Detroit News. Ford Motor Co. now says it will not require service center and repair shops to be certified if they they want to do body repairs on the new aluminum-bodied F-150 that debuts...
VinSolutions, Haystak Complete All New Dealer Website Solution
VinSolutions, the marketplace leader of Customer Relationship Management (CRM) tools for the automotive industry and Haystak Digital Marketing, the automotive marketplace leader for digital marketing products and services, announce the full integration of the...
VinSolutions Launches New Corporate Logo and Brand Identity
New Identity Represents Company’s Singular Focus on Delivering Customer-centric, CRM-based Dealership Software Solutions VinSolutions, the marketplace leader and developer of internet-based customer relations management (CRM) and internet lead management (ILM) for the...
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