Sales & Variable OPS
The Most Important Element for Increasing Leads and Sales
The most important element for increasing leads and sales, according to Marketing Profs. We've witnessed a spate of recent articles proclaiming the "consumerization" of all things business—the consumerization of sales, of IT, and of business-to-business (B2B)...
Car Dealer Writes 10,000 Personal Letters To Each Customer… Kind of!
Car dealer writes 10,000 personal letter to each customer, according to Todd Vowell. The best part about today’s professionally executed automotive direct mail marketing is using advanced complex variable data with highly targeted Geo and Demographics (like Year,...
The Importance of Keeping the End Goal in Sight in Social Media Strategic Planning
The importance of keeping the end goal in sight in social media strategic planning, from Socialmedia Today. I read an article by Tom Keene recently titled ‘2014: Social Media Descends to 35 Feet’. I had to read it a couple of times (it's a little bit abstract), but...
Auto Dealer Technology Specialist: A Secret Gem in Any Car Dealership
A secret gem in any car dealership, according to Bryant Surety Bonds, Inc. Let’s face it- everything is smart in 2014. We all own a smartphone, smartwatches are on the rise, even our TVs can do more than you’d expect. Cars are no different. And thus, a problem is...
Is Michigan in Another Auto Bubble?
From Bridge MI: Is Michigan in another auto bubble? Sales remain brisk, gas prices are stable, auto loans are readily available and auto industry executives are as upbeat about the future as the Detroit Tigers heading into spring training. Sounds like conditions that...
The Importance of the Up-sell and How To Do It!
The importance of the up-sell and how to do it, according to Auto Scheduler Advantage. Up-selling on big items is the best way for a dealership to make a profit. Extra products and extended warranties are good examples of high margin products that can make a sale more...
11 Features You No Longer See in Cars
11 features you no longer see in cars, according to Mental_Floss. It’s hard to picture what today’s teenagers will wax nostalgic about 30 years from now when they reminisce about their first car. (It still required gasoline, perhaps?) Who knows how automobiles will...
Customer Service: 4 Creative Ways to Improve the Client Experience
4 creative ways to improve the client experience, according to Huffington Post. Excellent customer service is synonymous with sustained success and growth in a business. Studies prove customers who are treated fairly are likely to pay more for better service and stay...
3 Auto Emails Your Sales Staff Will Love
What if 6 out of 10 of your sales consultants leave your dealership this year? According to the 2013 NADA Workforce Industry Report, it will likely happen. The study outlines some of the glaring workforce challenges faced by the automotive industry. Turnover is near...
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