Sales & Variable OPS
Using “Options” to Change your Service Sales Success
I recently read an article that explained how vehicle owners repair and maintenance habits change between 60,000 and 70,000 miles. The article explained that this vehicle may have been the owner’s “baby” receiving only the best care, the best tires, etc. Now that the...
At the Crossroads of Culture and Service Efficiency
Here are three important realities every service staff needs to embrace today: 1. Customers bring the same set of basic questions with them to the service drive that they always have. 2. Customers have a different set of expectations of what makes up service...
Lessons Learned from the Fast Lube Industry
You perform oil changes to make customers…so you can sell fuel and fluid maintenance services to make money! This is a profound business strategy that, if implemented properly, will have a dramatic impact on your fixed ops bottom line in 2014. There are roughly 450...
Auto/Mate and DealerSocket Integrate DMS and CRM Solutions, Improving Sales Efficiency for Auto Dealers
Auto/Mate Dealership Systems announced that DealerSocket, a leading provider of Customer Relationship Management (CRM) software to auto retailers, has completed integration with Auto/Mate's dealership management system (DMS). Dealers using both Auto/Mate and...
Maritz Dealer Solutions/Opportunity Max Announces WEBCHECK√sm Digital Marketing Review Service – Revolutionizing Auto Dealership Websites
Opportunity Max, a strategic digital marketing company serving the automotive industry, announced today the formal release of its new digital marketing review service called “WEBCHECK√” which examines a dealership’s digital assets to check the consistency and accuracy...
Takin’ it To The Street – Keep Your Message Moving With Mobile Technology
Mobile technology gives customers the world at their fingertips, no matter where they are. That’s a powerful advantage for dealers who know how to be there. Gone are the days when customers sat in front of a beige box and dutifully started a search, printer at their...
Interview with Victoria Rusnak – CEO & President of the Rusnak Auto Group
In June of 2013, Victoria Rusnak took over as CEO and president of the Rusnak Auto Group, one of the top 100 dealer groups in the country with approximately $800 million in annual revenue. Since 2009, she has served on California’s influential New Motor Vehicle Board....
Gaudin Ford of Las Vegas: Becomes a top 100 Ford Dealership, Climbing 42 spots in 2013 with new Digital Marketing Strategy
Wesley Gregg at Guadin Ford in Las Vegas once managed a variety of marketing vendors which undercut the full potential of his capabilities. After a reevaluation and vendor removal process at Gaudin Ford, Gregg and his team began to see how change meant a higher return...
Exploring the ‘Connected’ Car
Exploring the 'connected' car, according to Search Auto Parts. Telematics, as it applies to the automotive industry and defined in Wikipedia, most often refers to the “convergence of telecommunications and information processing.” Beginning with hands-free calling and...
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