Sales & Variable OPS
Content is STILL King
Many years ago, I heard an influential digital marketing speaker tell his audience that the most important next hire in automotive dealerships should be a Content Manager. He was right then, and is still correct today. There is no substitute for great content. Great...
The Price is Right… Right?
How Credit Soft-Pulls Can Save No-Sales and Turn Applications Into Handshakes Bringing a real-time soft pull credit pre-screen into your sales process can not only double your online conversion and dramatically increase your gross profit margins. If implemented...
Beyond Friends – Learning to Love Facebook (And Use It As a Force For Real Marketing Goodness)
If you’re still stuck in “kill mode” -- blasting top-of-mind awareness ads on traditional media shotgun style, keeping up the barrage like you’re in an epic battle, it’s time to put down your weapon, soldier. Today’s marketing warrior is a lean, mean social machine,...
The Good, the Bad and the Ugly – Using Analytics to Make Your Advertising Better
I have a friend that does friends’ tax returns... for free. It’s like Sudoku or a big crossword puzzle for him. And while I’m good at Words With Friends, there are some things (like Sudoku, filing my taxes) that I’d rather leave to the experts. And so it is for many...
First Cars Pulled from Sinkhole at Corvette Museum
First cars pulled from sinkhole at Corvette museum, according to The Detroit News. The recovery of eight classic cars swallowed by a huge sinkhole has begun at the National Corvette Museum in Kentucky. The first two cars were pulled out of the giant hole Monday by a...
Trust Me: A Great Way to Build Customer Trust in Your Brand
This time, it's all about trust. Trust contributes to customer loyalty, but how do you get there? How do you effectively build customer trust in your brand so that people come to view your company as an automotive dealership that values its customers and works hard to...
A Pig Can Win More than One Blue Ribbon
Now that may be a hell of a comparison but if you stop and analyze it, it could go with anything that you are investing in and showing for a return on the investment. It doesn’t matter what it is: whether it is a show pig, a show horse, or a show truck. When we look...
Stop the Trial Closes
In 2013, we saw the greatest increase in retail auto sales in the last six years. Industry researchers expect this year to follow in the same trend predicting even better sales ahead. With that in mind, now would be a good time to discard some of the old practices...
The Top 5 Apps to Assist with your Body Shop Marketing
The top 5 apps to assist with your body shop marketing, according to Stratosphere Studio. As an agency that specializes in marketing for the automotive industry, we know that auto body shop owners wear many hats. They often field customer questions, oversee most...
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