Sales & Variable OPS
Find the Right Imagery for Social Media Branding
Find the right imagery for social media branding, according to Marketing Profs. Many famous brands use imagery to capture the essence of their products or service, even more so than their written content. For example, you've probably watched a television ad and...
DealerRater Reports: Lexus and Hyundai Rank Highest Among Automotive Manufacturers in Customer Experience
Lexus and Hyundai rank highest among automotive manufacturers based on consumer-written dealership reviews, according to the Consumer Rating Index (CRI) for Auto Manufacturers released by DealerRater today. CRI rankings were calculated by averaging consumer ratings of...
Experian Automotive launches new tool to help automotive lenders better monitor changes in loan status on vehicles in their portfolios
Experian Automotive today announced the newest addition to its suite of portfolio monitoring services, Lender Triggers™. This new tool is designed to help automotive lenders better monitor changes in loan status on their portfolio, including whether a vehicle has been...
The social networks that deliver the most-engaged users
The social networks that deliver the most-engaged users, according to Ragan.com. YouTube, Google+, and LinkedIn drive the most-engaged social referrals to websites, according to a recent report from Shareaholic. In its analysis, the company examined the average visit...
Florida Kia Dealer Using Robust Autosoft DMS Interfaced with AutoAlert™ Selling Strategies Creatively Boosting Vehicle Sales and Customer Retention in the Service Drive
John Gilliss, owner and operator of Friendly Kia in New Port Richey, Fla, isn’t a dealer to waste money or good ideas. He is achieving both objectives by utilizing technologies that deliver fast return on investment while continuing to provide operational and sales...
Google+ vs. Facebook: Which Social Network is Better for Fixed Ops Marketing?
Which social network is better for fixed ops marketing, from Stratosphere Studio. At Stratosphere Studio, we’ve run across a number of auto body shops in which the owner is wearing multiple hats: performing customer service, repairing vehicles, handling financial...
Last Corvette Retrieved From Museum Sinkhole
Last Corvette retrieved from museum sinkhole, according to Detroit Free Press. The mangled remains of a powerful Corvette — barely recognizable to its former owner — were pulled from the depths of a sinkhole at a Kentucky museum Wednesday, completing weeks of...
eBay Motors Survey: Harsh Winter Weather Leads More Than One-Third of Drivers to Spend Tax Refund Dollars on Their Vehicles
One-third of these drivers will invest more than $1000 to fix weather-ravaged vehicles; more than half of taxpayers in Midwest, Northeast investing refunds into vehicles due to harsh winter Overall, 36 percent of taxpayers are planning to spend a portion of their...
Age, Gender and Marital Status Significantly Affect Car Insurance Costs
Age, gender and marital status significantly affect how much Americans pay for car insurance, and the variability is highest among younger drivers, according to a new insuranceQuotes.com report. Age For both men and women, the average cost of car insurance falls each...
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