Sales & Variable OPS
Don’t Be Creepy, and Other Ways to Make Data-Driven Marketing Effective
Don't be creepy, and other ways to make data-driven marketing effective, from Recode. Back in 2004, “The Polar Express” sounded like a sure-fire holiday hit: A big-screen version of a beloved children’s book, brought to life through cutting-edge live-action...
Little Data vs. Big Data: Nine Types of Data and How They Should Be Used
From Marketing Profs: Little Data vs. Big Data. You are not feeling well, so you visit your friendly family doctor. He puts you in a new electronic scanner and generates 28 trillion measurements of your temperature all over the surface of your body. He then saves all...
What’s Better, Email or Social Media?
From Business to Community: What's better, email or social media? Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social media marketing is more effective for brands. Each certainly has a long list...
Apple’s Design Guru Breaks Decades-Long Silence
Apple's design guru breaks decades-long silence, according to Entrepreneur. Though his exquisitely minimalist inventions have touched billions of lives across the globe, Apple’s senior vice president of design, Jony Ive, has remained cloaked in mystery. This is due to...
Seven Traits of an Effective Marketing Leader
Seven traits of an effective marketing leader, according to Marketing Profs. Whether you work for a small business or a Fortune 500 enterprise, marketing is a critical part of the business. How you organize your marketing team and your work says a lot about whether or...
Ten Cars People Won’t Buy
Ten cars people won't buy, according to 24/7 Wall St. Auto dealer inventories are at five-year highs. The most important effect of this for consumers is that dealers and car companies will soon open up another aggressive round of discounts and attractive financing to...
The Best Leaders Model The Behavior They Want – A Case Study
The best leaders model the behavior they want, according to Forbes. What the best leaders understand is that employees spend an inordinate amount of time watching what the boss does. And what I have come to learn is that a boss’ behavior is just as important as what...
Dreams of a More Streamlined Car-Buying Process, With Technology as Facilitator
Dreams of a more streamlined car-buying process, with technology as facilitator, from The New York Times. For generations, the auto dealer has been the primary avenue for carmakers to sell vehicles to consumers. But technology is rapidly changing that equation....
Battle for the car: will Google, Apple or Microsoft dominate?
From The Guardian: Battle for the car - will Google, Apple or Microsoft dominate? The battle for the car between Apple, Google and Microsoft has ignited this year with the launch of Apple’s CarPlay and Google’s Android-based Open Automotive Alliance. Car manufacturers...
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