Sales & Variable OPS
Awarded a New Point? Seven Things to Consider
After several years of consolidating and shrinking their dealer networks, manufacturers once again are beginning to add new points. For growth-minded dealers, the chance to open a new franchise might seem like a golden opportunity. However, with no customer base to...
A Three Step Plan to Prepare for the Sales Model of the Future
I’ve been getting more inquiries lately from dealers asking about the merits of a one-price sales environment at their dealerships. The dealers have seen reports in automotive trade press about groups like Sonic Automotive adopting this non-traditional approach to...
Alternative Lending Challenges for Auto Repair Shops
If your auto repair shop is having trouble receiving a business loan, you’re not alone. Small businesses—including auto repair shops—are still finding it difficult to receive funding, despite the recession being all but over. However, while small businesses are...
6 Reasons to Make Your Business Human on Social Media
6 reasons to make your business human on social media, according to Entrepreneur. Good content is created for people first, search engines second, so to get the best content, showcase the human side of your business. Here are the whys and wherefores of audience...
Technology Gone Wrong
Many dealers write off thousands of dollars in sublet repairs each year. The process might be simple; a customer's car gets towed in and the driver gets a purchase order for the tow bill, but the next step is where failure happens; the tow bill does not get put on the...
Don’t Knock Yourself Out – Why Multiple Websites Are a Dealer’s Digital TKO
Question: Which website do you think is better? Answer: It doesn’t matter what you think! No offense intended, but the only thing that matters when it comes to your website is measurable consumer engagement. You may have what you believe to be the best, most...
Meet Your New Boss
This Monday morning, for everyone in the dealership -- from the make-ready department to the dealer principal -- a new boss is in charge. Actually, this boss has been in charge all along, but now deserving of proper recognition. In the event that no one recognizes who...
Don’t Let Your F&I Department’s Blown Fuses Blow Your Profits
My friend’s older home pops circuits whenever too many appliances are drawing amperage together at one time. Plug in the toaster and the wife’s hair dryer quits. Run a power drill and the sump pump fuse kicks out. Some dealerships’ F&I departments operate...
Which Automotive Brands are Getting it Right?
From Huffington Post: Which automotive brands are getting it right? Santa Barbara's Hotel El Encanto's has a small bar overlooking the Pacific Ocean. It's calm and quaint, the kind of place that lets you rest your mind as well as your body. A few weeks ago after...
Join us for Digital Dealer Las Vegas 2021