Sales & Variable OPS
Today’s Buy/Sell Market: Nothing But Blue Skies
Today, there are more buyers seeking acquisitions than there are sellers seeking capital. We are in a classic dealership seller’s market. Based on the data and analysis in The Blue Sky Report™, I expect this seller’s market to last through 2014 and most of 2015, at...
10 Tips for Online Vehicle Merchandising
I do the grocery shopping in my house. It makes my wife happy and also allows me to indulge my curiosity of effective consumer marketing. I find it amazing how successful marketers position their products for retail success through: display, shelf space, and...
The Car Buyer’s Journey: Four Steps to Success
Once upon a time, selling a car seemed simpler and more straightforward: a buyer visited a dealership, a salesperson showed them cars, and the buyer selected their favorite. Then technology came along, changing almost everything about that process. Today’s path to car...
Who Should Be My Successor(s)?
With the average age of the dealer body continuing to rise, successor selection is a popular topic. Questions about successor selection are dominating my inbox, responses to articles, and 20 group presentations. Because of the volume of these questions received, Dr....
Shorten Your Sales Cycle and Build Engagement with Automated Retargeting Campaigns
There are many leads who walk into a dealership, visit an automotive website, or check out dealership social media pages yet the dealership staff are unable to form a lasting connection with them. Perhaps the staff doesn't have a process to reach out effectively to...
Digital Marketing: DIY or Expert Help
Is a "Do It Yourself" online marketing approach best for your dealership? Some dealers opt for a "Do It Yourself" approach when it comes to managing online marketing campaigns. Instead of seeking outside, professional assistance from industry experts who know their...
Hyundai And BoostUp Partner On Launch Of New Sonata
Hyundai Motor America will instantly add $500 to the accounts of any consumer planning to save for and buy the all-new 2015 Hyundai Sonata through BoostUp , a first of its kind social savings platform. "We are extremely excited about the all-new Sonata and see our...
The Fall of the Fixed-Width Dealer
It’s funny how a career in marketing takes you down these specific paths of enlightenment designed to refine you into the talent that you are today. Quite a few years ago as a young marketer and web designer for a software company (before my days in Automotive) I...
Come On Buick and Lincoln
I am really really proud of you guys. I really hope you can take those domestic name plates back in our industry to the place where they belong. I commend those dealers and general managers and especially those pre-owned managers for what they are doing to make that...
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